In the hot seat:
Marianne Jones: Editor of The Telegraph Magazine and Editor in Chief of Stella Magazine
Marianne’s Week:
- Likes to meet PRs, but coffee in the office and no longer than 30 mins
- When meeting, likes a targeted pitch not just presenting your clients
- Doesn’t go to events in the evening
- Doesn’t like Dropbox or WeTransfer – low res image in email
- Four days in the office, one day from home
The Telegraph Magazine/Stella:
- The Telegraph Magazine and Stella share a fashion team
- Main competitors are The Times
- Readership is global, predominantly UK and America
- Demographic: ABC1, 40-50 age bracket, with strong income
- Fashion, travel, plus health and fitness which are growing exponentially
- Sustainability conversation important
- A savvy and intelligent reader, proud to be British, that wants to know about the world without being dragged down
- Independent brands are hugely important and loved by the reader
- Exclusives are very important
- Lead times: 10 days in advance for both publications
- Regular slot: “Is it worth getting off the sofa for”. Tried and tested by staff
Top Tips:
- Be on top of the news agenda
- Essential to be familiar with specific weekly slots in the paper
- Address each email to the right person, tailor and make it specific
- Don’t blanket target everyone, they go straight to trash!
- Gifting: food and drink always gratefully received
- Case studies: popular, help reflect what’s going on in the news. Keep to bullet points and send to features team
- Pitching: let the team know where in the mag you envisage the coverage running
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