An insight into how the BBC plans its business coverage with Sarah Fountain, Planning Editor, Business Unit at BBC News
The BBC is the most trusted media brand in the country. It is also the biggest. The BBC covers all aspects of business and finance – personal, corporate and the wider economic picture – for both the UK and global markets. It distributes business news and dedicated programmes via a number of media including radio, TV and online.
At the heart of this output lies the Business Unit. It is the largest provider of BBC Business coverage and encompasses everything from a Simon Jack piece on the BBC News at 10, to Radio 5 Live’s Wake Up To Money and then to Business Daily on the World Service. Coordinating all this activity within the Business Unit is the planning desk.
We will explore how the BBC approaches the business agenda, how a story can evolve from the planning desk through to output and how the BBC tackles the big stories and the big set pieces in the financial year.
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