An insight into the City’s most read business pages
The Evening Standard has always had a special relationship with the City. Editions in the past were timed to coincide with the London markets with the refrain “City prices” ringing out from newspaper vendors as City workers scurried for their evening trains.
Even in an era of digital markets and digital media the Standard has a unique position within the financial media. It is the only print newspaper that can address the business agenda the same day as it breaks and engages most of its readers as they wind down from their working day.
Nearly 900,000 copies are distributed every day and its 1.5 million readers are both relatively wealthy – 63% of cross-platform users are ABC1 – and young – the median age is 36. As the strapline says: it is read by more City people than The Daily Telegraph, The Times and The Financial Times put together.
City Editor Jim Armitage will be joining us to discuss:
The unique way the Business pages are put together
What content he is looking for to fill the best read business pages in the market
His take on some of the big issues facing business and the media.
Register your interest today.
Instinctif Partners are an international business communications consultancy – a partnership – specialists in reputation, influence and engagement. Instinctif Partners with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions. Their work drives real and measurable commercial value.
Instinctif Partners employ 450 people across Europe, Asia, Africa, North America and the Middle East, acting for over 850 clients across the globe, from large quoted multi-national corporations to SMEs just starting out on their journey.