With the deadline for General Data Protection Regulation (GDPR) implementation just a few months away (May 25th 2018), join us for a round-up of the latest guidance to emerge from regulators and its practical implications.
Many PRs think the forthcoming regulation has little bearing on their daily workflow – however those PRs targeting journalists with press releases and marketing literature share the same regulation requirements as those data providers like Roxhill.
The implications for the industry and for their clients if they do not abide with the new regulations, is extremely serious. The days of sending out press releases to hundreds / thousands of journalists – many of whom they have never met, spoken with or even asked if they want to receive their clients’ press release – are over. It is time for change and PRs need to understand their legal responsibilities and what they need to do prior to the May 25th deadline.
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