PR and GDPR go hand-in-hand, and if you’re trying to contact journalists every day, you need to make sure that you’re not accidentally breaking GDPR laws. The consequences can be extreme if you’re not doing your due-diligence, but at Roxhill we’re committed to giving you all the information and tools with which to ensure that you’re always GDPR-compliant.
GDPR is the law that states you can only email relevant journalists your story and information. For example;
Take a look at the videos below to see our list-building and GDPR tools in action. For more detailed instructions, please take a look at the User Guides linked in our Help Page.
Discover what every PR needs to know about staying GDPR compliant.
As PRs and marketeers, we should all be aware of the General Data Protection Regulation (GDPR) which came into effect in May 2018. However, the guidance around GDPR can often be confusing, that’s why we’ve refreshed our guide to GDPR and the PR Industry.
Roxhill gives you all the tools you need to make sure you’re targeting the right journalists and not sending out unwanted emails.
We’ve read through the General Data Protection Regulation (GDPR) and condensed it to give you our top ten tips on how to target journalists with a “legitimate interest”.
No one likes receiving spam emails; thanks to GDPR, we all have the right to opt out of these unwanted emails. Anyone sending a business email must now prove it is of legitimate interest to their recipient.
Here’s 5 top tips to making sure you’re always GDPR-compliant when communicating with journalists.
Our free eBooks are great resources for any junior PR looking to learn the insider tips and tricks to landing that all-important coverage. Visit our eBooks page to browse the full range of free and client-exclusive (that’s you!) eBooks, available to you in a single click.