The PR industry and GDPR

Event: Roxhill Breakfast, 07 March 2018 at Osborne Clarke LLP


This event has now passed. You can find a full event summary here.


With the deadline for General Data Protection Regulation (GDPR) implementation just a few months away (May 25th 2018), join us for a round-up of the latest guidance to emerge from regulators and its practical implications.

Many PRs think the forthcoming regulation has little bearing on their daily workflow – however those PRs targeting journalists with press releases and marketing literature share the same regulation requirements as those data providers like Roxhill.

In this breakfast seminar, we will help to summarise and de-mystify the guidance available to date to ensure your organisation is best prepared for GDPR. All PR professionals will receive guidance on the Privacy Policy they need to have as well as the procedures they need to have in place on how they collect and use the personal details of journalists.

The implications for the industry and for their clients if they do not abide with the new regulations, is extremely serious. The days of sending out press releases to hundreds / thousands of journalists – many of whom they have never met, spoken with or even asked if they want to receive their clients’ press release – are over. It is time for change and PRs need to understand their legal responsibilities and what they need to do prior to the May 25th deadline.

Register your interest today.

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