Telling the business story - holding business to account

Event: Roxhill Briefing , 21 June 2018 at Instinctif Partners

Join us to hear Ruth Sunderland talk about her role as City Editor of the Financial Mail on Sunday. Ruth is one of London’s most experienced financial journalists: she is the former Business Editor of The Observer and held senior roles at the Daily Mail before being appointed to her current role at the end of last year. With a new business team now in place at the mail on Sunday, Ruth will brief us on the editorial focus and give us an insight in how the section is put together each week.

Ruth has interviewed and profiled many of the best known names in the business world which when taken with her experience of making broadcast documentaries gives her a unique take on how to make business stories come to life and have broader appeal to the mass market. She has also had a ringside seat at many of the most dramatic stories over the past twenty years. She has seen how the world of business and finance operates at close hand and does not flinch from calling out bad practices from the financial crash ten years ago to the executive pay debate currently. Finally, as one of the most senior women in financial journalism she will have her own perspective on the gender pay gap and the role of women in journalism.

Register your interest today.

Please note that as numbers are limited, your attendance will be confirmed in due course.


Instinctif Partners are an international business communications consultancy – a partnership – specialists in reputation, influence and engagement. Instinctif Partners with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions. Their work drives real and measurable commercial value.

Instinctif Partners employ 450 people across Europe, Asia, Africa, North America and the Middle East, acting for over 850 clients across the globe, from large quoted multi-national corporations to SMEs just starting out on their journey.