Don't forget the freelance
It’s amazing how your name can fall off the PR press lists once you leave the stable of a national newspaper. Maybe I’m biased but, guys, this is a bad idea.
When you’ve got twenty years’ experience as a journalist on high quality publications, other editors want you to write for them.
Since leaving The Telegraph last year I’ve been writing for a slew of national press publications – The Observer Magazine, both the Financial Times and its luxury supplement How To Spend It, Sunday Times Style, The Gentlewoman, Stylist, guardian.co.uk, vogue.co.uk.
Pretty good titles, right? I’m guessing your clients probably wouldn’t mind being in some of those. I’ve also written for and edited Soho House Group publications and we know what a sophisticated global audience you can target there.
What I’m saying is that the reach of a good freelance journalist is potentially huge. We work our ideas hard. If a pitch doesn’t work for one publication we’ll tailor it for another and try them. So you’re missing a trick if you don’t nurture your relationship with them.
This is not a call out for breakfast invitations or a plea for irrelevant press releases (much as I love a luxury hotel, I NEVER write about them), but just a suggestion that you keep your contacts up to date and freelancers as informed as the in-house editorial teams. A well-written release direct to the in-box of a connected freelance journalist could reap rewards.