Friday Q and A with Tony Turnbull

RoxStars

One of our RoxStar legends, Tony Turnbull is also the Food and Drinks Editor of The Times.Tony oversees content throughout the week, with a particular focus on Saturday’s Times Magazine and the weekend section. During his long career, he has worked with all the household-name chefs and collaborated with Gordon Ramsey on three cookbooks. He has his own cookbook, “The Only Recipes You’ll Ever Need”, based on his popular weekly column.

1. What makes you open an email from a PR?

Professionalism. The next one might contain something my readers will be interested in.

2. Would you open emails from PR’s you don’t know?

Of course. Unless I can instantly see from the subject line that they’re irrelevant

3. Do you answer your landline during a working day?

Yes. Old school, eh?

4. Do you like images within a PR pitch?

They can certainly help.

5. When is the best time for you to meet a PR?

Any time but breakfast. Most over-rated meal of the day.

6. And which day suits the most?

Varies from week to week

7. What are your top 2 tips for a PR trying to secure coverage?

Read the publication you are pitching to, so you know the kind of stories it runs. And try to think journalistically. Everything needs an angle.

8. Are you happy to be contacted via social media / what are the boundaries?

Good luck with that…

9. Spirulina or Sauvignon?

Sauvignon. A barrel-fermented Sancerre if you want specifics

10. Stylist or The Spectator?

The Spectator