“Money makes the word go round.” So sang Liza Minnelli in Cabaret. And of course we need to make money – as do your clients, and the media outlets who employ us.
But, this week I’ve been thinking about how you can marry commercial needs with the desire to help others. As a journalist I’ve always wanted to give readers the inside track on exciting trends and knowledge that provides them with ‘currency’, plus allow them access to experts who will improve their wellbeing and confidence. Oh, and save them money and/or make them feel great.
Recently a lot of my writing has been about helping people who are struggling with break ups, addressing a pretty much universal experience that often brings the strongest people to their knees.
This week, though, I have been touched by two company owners with a genuine desire to help. First I was contacted by Nahid de Belgeonne, creator of The Human Method. She had seen some of my pieces and wanted to help me with her unique blend of yoga, mindfulness and breathwork. She does have a business to run, and we can mutually support each other on social media, but I know she is motivated by wanting to alleviate suffering and share her knowledge.
The other company was Tropic Skincare. My friend Helena Fisher has recently joined as head of marketing and though it is one of the fastest growing UK companies (worth millions) she tells me the owner Susie Ma is less about the ££ and all about empowering women to find their infinite purpose. It’s this that Helena finds exciting.
Because, yes, the bottom line is important, but so is being a decent human.