All they want for Christmas
In an act of great mercy, the Evening Standard stops publishing between Christmas and New Year. This is a brilliant management decision.
Other newspapers struggle through, albeit with skeleton staff and lots of pre-written copy.
That copy follows predictable patterns. A review of the year. Predictions for next year. An apology for how bad last year’s share tips were. An explanation of why this year’s will be much better.
There are huge, flak-shaped holes to be filled. One way would be to send everything you’ve got to everyone, indiscriminately.
If it were me, I’d try individual journalists and ask how I could make their Christmas better; how I could help fill those holes with material that won’t go elsewhere.
Unless they are rude by nature – let’s not rule that out – they will at least appreciate the thought.
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