Are you pitching the right food & drink product to the right outlet?
There are dedicated food and drink magazines which have held their own during the various lockdowns.
As food and drink became such an important mode of survival in our darkest hours, these pages have grown rather than shrunk so there isn’t such a PR battle for those mouth-watering column inches.
The broadsheets don’t tend to have standalone sections for food, but the pagination given to restaurants, recipes, food products, cocktails, bars and so on is vast, with plenty of pages to target on behalf of your clients.
Read our blog post with top tips on how to level up your PR game
Nothing screams “unprepared” like questions you can’t answer, about the client you are pitching.
Manage expectations
It can be really tempting to get excited about working with a client you love, and promising them the world. We love a motivated PR, but you must be realistic when setting and managing expectations with your client.
Can you identify the different
types of PR Opportunities?
Download our infographic and keep it handy for future reference. Learn the difference between long and short reads, NIBs, and straight editorial pieces.
For more insights, download our
free guide to PR Opportunities
PR opportunities across broadsheets and glossies can seem like a minefield for both junior and senior PRs, that’s why we’ve updated our PR Opportunities ebook.
Download your free guide today and gain the insights you need to navigate your editorial options and curate campaigns like a PR pro.
