Travel PR opportunities

The first thing you need to do is to work out where your particular product would sit most comfortably in the outlets available in the UK.

There are dedicated travel magazines which are slim pickings these days, but a handful are hanging on in there. In every magazine there’s a masthead
which is updated carefully every single month. Once you’ve earmarked the slot you’re keen to have a crack at, either see who has written that piece or work out who the commissioning editor is and target them.