The first thing you need to do is to work out where your particular product would sit most comfortably in the outlets available in the UK.
There are dedicated travel magazines which are slim pickings these days, but a handful are hanging on in there. In every magazine there’s a masthead
which is updated carefully every single month. Once you’ve earmarked the slot you’re keen to have a crack at, either see who has written that piece or work out who the commissioning editor is and target them.
Nothing screams “unprepared” like questions you can’t answer, about the client you are pitching.
It can be really tempting to get excited about working with a client you love, and promising them the world. We love a motivated PR, but you must be realistic when setting and managing expectations with your client.
PR opportunities across broadsheets and glossies can seem like a minefield for both junior and senior PRs, that’s why we’ve updated our PR Opportunities ebook.
Download your free guide today and gain the insights you need to navigate your editorial options and curate campaigns like a PR pro.