Brush up on your basics, hear from seasoned professionals and learn some of the best tips and tricks of the trade. Learn to pitch, how to build a successful media list, and how to build life-long professional relationships with the journalists in your industry.
Roxhill Media is a tool that, used correctly, can help you to streamline the way you work and achieve greater results. For that reason, we are invested in making sure that our junior PR clients have all the information they need to get started. Watch the videos below to brush up on your PR basics with Emma Cripwell, our very own PR consultant who has been in the business for over 25 years.
What is public relations?
Public relations is, annoyingly, a slightly misleading word. If we could have our time again, I would call it publicity. So it is essentially trying to get press coverage for your client in the broadsheets, the magazines, and obviously nowadays online, because pretty much every title now is digital first.
So it is getting your client publicity and to do that, you liaise with journalists. So I’m afraid public relations needs a massive rebrand, but we might not have time for that.
Consultant for Roxhill Media and Publicist for The Pig Hotels
Register to attend our free webinars and events. Get to know the journalists you need to contact, and learn how to best position each of your stories for their respective publications. See what we have coming up:
At Roxhill, we speak to top UK newspaper editors daily to glean as much as we can on how they like PRs to approach them. Now, we’ve compiled their best tips into eBook form for you.
Our free eBooks are great resources for any junior PR looking to learn the insider tips and tricks to landing that all-important coverage. Visit our eBooks page to browse the full range of free and client-exclusive (that’s you!) eBooks, available to you in a single click.