6 mins

Smarter results with AI technology

Home/Product News/Smarter results with AI technology
Stay ahead of every relevant story, every journalist, and every conversation that matters to your brand. Roxhill's AI tools turn media intelligence into a competitive advantage – surfacing what's relevant, filtering out the noise, and giving your team the insight to act first.

On this page

The only media monitoring platform built for PRs by PRs

Designed around how communications teams actually work – from pitch prep to reporting. Watch the video below to see it in action.

Built-in AI that actually works for PR and comms teams

Six AI tools built directly into the platform – no extra logins, no bolt-ons, no learning curve. Explore what each one does below.

01 / 06

Intelli-Labels

Understand every mention in full context.

Go further with Intelli-labels. Understand the context and tone of every mention, track key messages, strategic themes and reputation drivers – across every piece of coverage, automatically.

02 / 06

Smart Folders

Coverage organised before you even open it.

Media coverage finds its own home. Smart Folders sort incoming stories into exactly the right place – by brand, campaign, topic, or team – and deliver instant analysis and reporting the moment they do.

03 / 06

Newsletters

Branded coverage updates in minutes, not hours.

Share your coverage with unlimited recipients through fully branded emails, Slack messages, and WhatsApp updates. Customise every send to match your tone, your brand, and your audience.

04 / 06

News Stand

Your morning briefing, done before you start.

Get coverage from the UK's leading nationals – filtered by your key journalists, sectors, competitors, and more. Your morning briefing, handled before you've opened your inbox.

05 / 06

Journalist Assistant

The deepest pre-pitch research on the market.

The most comprehensive AI research tool available to comms professionals. Ask anything – journalist preferences, beat history, recent bylines, sector angles. Personalise every pitch with instant, AI-generated insights tailored to your target.

06 / 06

Press Release Tracker

Know exactly what happened after you hit send.

Know exactly what happens after you hit send. Roxhill's Press Release Tracker closes the loop – showing you which journalists opened your release, who clicked through, and which outlets picked up your story, all within the platform you already use.

Go further with Intelli-labels. Understand the context and tone of every mention, track key messages, strategic themes and reputation drivers – across every piece of coverage, automatically.

Media coverage finds its own home. Smart Folders sort incoming stories into exactly the right place – by brand, campaign, topic, or team – and deliver instant analysis and reporting the moment they do.

Share your coverage with unlimited recipients through fully branded emails, Slack messages, and WhatsApp updates. Customise every send to match your tone, your brand, and your audience.

Get coverage from the UK's leading nationals – filtered by your key journalists, sectors, competitors, and more. Your morning briefing, handled before you've opened your inbox.

The most comprehensive AI research tool available to comms professionals. Ask anything – journalist preferences, beat history, recent bylines, sector angles. Personalise every pitch with instant, AI-generated insights tailored to your target.

Know exactly what happens after you hit send. Roxhill's Press Release Tracker closes the loop – showing you which journalists opened your release, who clicked through, and which outlets picked up your story, all within the platform you already use.

See the difference

PRs using Roxhill’s AI features spend less time on manual tasks and more time on the work that drives results. Here’s what changes when your media intelligence actually works for you.
With Roxhill
Without Roxhill
Smart Folders organise your media instantly with analysis and reporting ready to go
Manually sorting coverage into folders – hours wasted every week
Intelli-Labels automatically sort your coverage the moment it lands based on the themes you set
Drowning in irrelevant mentions with no way to filter what matters
Branded newsletters reach unlimited recipients via email, Slack, or WhatsApp in minutes
Sending clunky, unbranded coverage updates to your team
News Stand surfaces relevant coverage from UK nationals, filtered by journalist, sector and competitor
Missing key stories from the journalists who matter most to you
Journalist Assistant gives you the deepest pre-pitch research on the market – angles, preferences, recent bylines – before you write a word
Going into pitches blind, with no real insight into what a journalist cares about
Press Release Tracker shows you exactly how your release has landed – who opened it, who interacted, and what coverage followed
Juggling five different tools and still not getting the full picture

MEDIA INTELLIGENCE YOU CAN TRUST

We’re with you,
every step of the way

One login. Multiple solutions.

Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.

MEDIA INTELLIGENCE YOU CAN TRUST

We’re with you,
every step of the way

One login. Multiple solutions.

Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.

Click a product to explore its features.

Roxhill provides trusted media intelligence to over 11,000 PR professionals worldwide, helping them find the right contacts, track brand mentions, and prove campaign success - all from one intuitive platform.