We've just launched a new feature: Roxhill's media monitoring now integrates with Slack, allowing PRs to track media mentions as they happen without breaking their workflow.
PR and comms teams can't afford to miss important mentions
For PRs, relevant media coverage matters. From journalists quoting your spokespeople, a competitor landing coverage, or a critical headline gaining traction, any of these can shift the story in minutes.
The problem? Coverage is often spotted too late. Dashboards need constant refreshing, email alerts arrive too slowly, or worse, they get buried under press releases and newsletters. On top of that, most tools flood you with irrelevant mentions, instead of highlighting the ones that really matter, whether that’s your brand, a campaign, a competitor, or a client mention.
As a result, valuable time is wasted chasing updates instead of shaping responses. Positive stories lose momentum, while negative ones can snowball before your team has an opportunity to react.
That’s where Roxhill’s media monitoring platform steps in.
Roxhill’s media monitoring platform makes it easy to stay on top of coverage with its Smart Folders feature.
Smart Folders are customisable dashboards that automatically sort mentions by campaign, spokesperson, competitor, or keyword and more – helping you work smarter, not harder.
By linking Smart Folders directly with Slack, PR and comms professionals receive real-time alerts delivered straight into the channels they already use every day.
Four reasons why Roxhill’s media monitoring and Slack make comms smarter
1. Speed
Timing is everything in PR. A crisis can blow up in minutes, a competitor announcement can steal headlines, and positive coverage loses value if you don’t amplify it promptly.
With Roxhill and Slack, you don’t need to keep refreshing dashboards or wait for slow email notifications. Instead, you get real-time mention alerts in Slack, the same platform where your team is already collaborating every day.
How it works:
- Each Smart Folder links directly to a Slack channel.
- Mentions appear instantly in that channel.
- Alerts are automatically filtered by campaign, spokesperson, or keyword, so the right people see the right coverage.
Here are a few examples:
- If you’re managing crisis comms, the moment negative sentiment is detected, it’s flagged in the right Slack channel, so your team can respond immediately.
- If you’re tracking a product launch, every piece of coverage flows into a dedicated Slack channel, making progress clear and easy to share with the whole team.
The benefit: PRs react in real-time. Crises are managed immediately, competitor moves are spotted as they happen, and positive coverage is maximised before the moment passes.
2. Collaboration
One of the biggest challenges with monitoring is information overload. Alerts scatter across inboxes, spreadsheets, and platforms. The result? The confusion over who has seen what causes delays in decision-making.
Roxhill solves this by organising everything through Smart Folders. Each folder becomes its own dedicated Slack channel, so campaign updates, spokesperson mentions, and competitor coverage are separated and easy to follow.
This means:
- Campaign coverage never gets lost among unrelated alerts.
- Mentions don’t vanish in crowded inbox threads.
- Every update is tied to its context.
- Collaboration becomes effortless. Everyone can subscribe to the same live feed in Slack, with discussions happening directly in Slack threads alongside the coverage itself.
The benefit: No more missed alerts, endless email chains, or duplicated effort. Leading to faster decision-making with everyone on the same page.
3. Focus
In PR, the challenge isn’t just speed, it’s relevance. Too many alerts create noise, and teams end up reacting to everything instead of focusing on strategy. With Roxhill’s Media Monitoring you can track, evaluate and power up your PR campaigns.
Roxhill’s Smart Folders use AI salience and sentiment analysis to bring clarity. Positive, negative, or high-impact mentions are flagged right away, while irrelevant updates stay out of sight.
The benefit: PR and comms professionals stay focused on strategy, not noise. That means you’re not drowning in notifications; you’re seeing the coverage that shapes reputation, strategy, and results.
4. GDPR compliant
Security matters as much as speed, collaboration, and focus. With Roxhill, every mention delivered into Slack is fully GDPR-compliant and protected at every stage.
Whether you’re an in-house team or an agency managing multiple clients, you can be confident that sensitive data is handled securely and responsibly.
The benefit: Peace of mind. You get relevant coverage updates without compromising compliance or client trust.
How to connect Roxhill Media Monitoring to Slack
Getting started is simple. You can link your Smart Folders to a Slack channel in just a few steps, so your coverage alerts appear exactly where your team needs them.
Step 1: Choose your Slack channel
Open Slack and go to the channel where you want to receive alerts. From the channel menu, copy the Channel ID.
Step 2: Add the channel to Roxhill
Log in to Roxhill, open the Smart Folder you’d like to connect, and head to Settings. Under Web Services, paste in your Slack Channel ID.
Step 3: Get admin approval
A Slack administrator will need to approve the connection before alerts start flowing.
Once approved, your Smart Folder is live in Slack, and mentions will appear instantly in the channel you’ve chosen. Whether it’s for a campaign, spokesperson, or competitor, your coverage is delivered straight into your daily workflow.
This feature is available to all Roxhill Media Monitoring clients.
SLACK INTEGRATION
Frequently Asked Questions
What is a Smart Folder?
How does the integration work?
Is the data transfer secure?
Do I need a technical setup to use it?
No. Connecting Smart Folders to Slack is quick and simple, so your team can start receiving alerts right away.
Who benefits most from this integration?
Both PR and comms teams, whether you’re managing crisis comms, tracking competitors, or monitoring campaigns, the integration keeps everyone informed and aligned.
Why is this better than email alerts or dashboards?
Traditional media monitoring tools rely on slow email alerts or dashboards that need constant refreshing. Roxhill’s Slack integration delivers instant, relevant alerts directly into Slack, helping teams react faster and work more efficiently.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
Click a product to explore its features.