Using Roxhill's media intelligence tools, BLOXHAM, a PR and digital communications agency, crafted compelling brand stories and executed targeted digital campaigns, resulting in increased brand visibility and engagement for their clients.
Key features used
- Topic search
- Media list builder
- Journalist events
- Pitching guides
Key coverage
- The Daily Telegraph
- Daily Mail
- Hello! Fashion Monthly
- GQ
The challenge
BLOXHAM‘s PR team has been dedicating their time in the last 12 months to communication activities that bring increased brand awareness to their clients. This includes projects that boost the share of voice, working closely with journalists and growing outreach efforts to gain more coverage in publications, and using digital expertise to help clients achieve better social engagement and connect with their audience.
The solution
Roxhill’s user-friendly system and in-depth data allow BLOXHAM’s team to dive deep into journalist profiles and learn more about different outlets for potential outreach. Roxhill’s events proved to be incredible opportunities to gain valuable insights into key journalists. By learning these insights, it helped BLOXHAM to pitch ideas and stories relevant to journalists, which helped them to build strong relationships and extend their media network.
The results
The campaign earned BLOXHAM’s client 185 pieces of coverage across titles, including The Daily Telegraph, Daily Mail, Hello! Fashion Monthly, GQ and more, including backlinks to their site and e-shop. But more importantly, Fairfax & Favor were able to raise funds for the Breast Cancer Now charity, supporting people who are affected by breast cancer.
We asked Joanna Peach, Account Manager at BLOXHAM what sets Roxhill apart.
The most valuable features we want to highlight are Roxhill’s user-friendly system, the breadth and width of data available, and the in-depth journalists and outlet information, including social media feeds, which were all really straightforward.
Joining Roxhill enabled us to reduce research time and was incredibly helpful in creating more relevant relationships with journalists. As clients, we also benefit from content, such as the pitching guides that are filled with insider tips and exclusive PR opportunities in the form of both in-person and virtual pitching events, Q&A sessions and networking get-togethers.
Learn more about how to achieve PR results with Roxhill
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