BLOXHAM, a leading PR and digital communications agency, successfully leveraged Roxhill’s PR software to execute a targeted campaign for Fairfax & Favor’s Autumn/Winter 2023 Collection.
Key features used
- Media database
- Topic search
- Media list builder
- Journalist events
- Pitching guides
Key coverage
- The Daily Telegraph
- Daily Mail
- Hello! Fashion Monthly
- GQ
BLOXHAM is a PR and digital communications agency based in Gloucestershire. They work closely with standout brands to create impactful PR and digital campaigns that get real results. With a focus on collaboration, creativity, and performance, their team is dedicated to exceeding targets and helping brands grow their visibility and reputation.
The challenge
In a saturated luxury fashion sector, securing meaningful media coverage isn’t just about visibility; it’s about strategic positioning, relevance, and credibility. Fairfax & Favor needed to not only capture attention but also establish a strong media presence among top-tier publications that influence consumer purchasing decisions.
Despite having a strong brand identity, they faced key challenges:
- Cutting through industry noise: Competing with established brands for limited media space.
- Building authentic media relationships: Ensuring journalists saw value in covering their story.
- Expanding reach beyond traditional PR: Maximising coverage across print and digital platforms.
To overcome these challenges, BLOXHAM crafted and delivered a hyper-targeted PR strategy for their client – one that combined insightful media intelligence with accurate, data-driven outreach.
This is where Roxhill’s PR tools made all the difference.
The solution
Roxhill’s user-friendly system and in-depth data allowed BLOXHAM’s team to access advanced search tools, helping them find relevant journalists and dive deep into journalist profiles to learn more about different media outlets for potential outreach.
By reading pitching guides, the BLOXHAM team gained a clear understanding of when, where, and how to pitch to the most relevant publications – maximising their chances of securing high-impact coverage.
Roxhill’s events provided incredible opportunities to gain direct and valuable insights into key journalists. These insights helped BLOXHAM to pitch compelling ideas and stories tailored to each journalist, strengthening relationships and expanding their media network.
The results
The campaign earned BLOXHAM’s client 185 pieces of coverage across titles, including The Daily Telegraph, Daily Mail, Hello! Fashion Monthly, GQ and more, including backlinks to their site and e-shop.
But more importantly, Fairfax & Favor were able to raise funds for the Breast Cancer Now charity, supporting people who are affected by breast cancer.
We asked Joanna Peach, Account Manager at BLOXHAM what sets Roxhill apart.
“The most valuable features we want to highlight are Roxhill’s user-friendly system, the breadth and width of data available, and the in-depth journalists and outlet information, including social media feeds, which were all really straightforward.
Joining Roxhill enabled us to reduce research time and was incredibly helpful in creating more relevant relationships with journalists. As clients, we also benefit from content, such as the pitching guides that are filled with insider tips and exclusive PR opportunities in the form of both in-person and virtual pitching events, Q&A sessions and networking get-togethers.”
Learn more about how to achieve PR results with Roxhill
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