J Public Relations, a luxury travel and lifestyle PR agency, created an innovative activation for the Four Seasons hotel in Hampshire, securing top-tier media coverage with Roxhill.
Key features used
- Media database
- Advanced search
- Journalists insights
- Media list builder
- Custom alerts
Key coverage
- Harper’s Bazaar
- Forbes
- Bloomberg
- Marie Claire
- SheerLuxe
J Public Relations is a globally recognised PR agency specialising in luxury brand collaborations and high-impact experiential marketing. Their expertise lies in crafting aspirational, story-driven campaigns that place brands at the forefront of consumer conversations.
Their groundbreaking The Summer Club campaign earned J Public Relations the ‘Best PR Campaign: Fashion’ award at the Roxhill Media Awards 2025.
The challenge
Their hospitality client, the Four Seasons Hampshire, wanted to create an immersive experience that would delight existing audiences while also engaging a younger, fashion-forward luxury audience. The campaign also needed to position the hotel as not just a countryside retreat, but a hub for stylish experiences.
J Public Relations decided to tap into a rising trend for branded merchandise and partner with British brand Paper London to create a capsule collection of ‘tennis-core’ items. The line would coincide with Wimbledon and promote the relaunch of the hotel’s tennis courts.
They secured Liberty London as the stockist for the collection, a quintessential British brand that would increase the campaign’s reach.
The approach
To stand out in a competitive luxury market, J Public Relations had to deliver a campaign that was aspirational, immersive, and highly shareable to get the attention of journalists, influencers, and high-net-worth consumers.
To help identify top-tier journalists who would amplify the campaign’s reach across several sectors, J/PR used Roxhill’s media database.
Here’s how Roxhill’s features helped J Public Relations secure impactful coverage:
-
Finding the right journalists: J/PR used Roxhill’s advanced search tools to target fashion, lifestyle, and luxury travel journalists, ensuring the campaign reached the right audience.
- Analysing journalist insights: by reviewing journalist profiles, they fine-tuned their pitches to align with editorial interests, trending topics, and past coverage, increasing their chances of securing high-profile features.
- Creating media lists: the team built a strategic media list across multiple sectors, targeting fashion editors, travel writers, and luxury influencers with the aim of getting broad yet relevant media coverage.
- Setting custom alerts: by setting up custom alerts, J/PR stayed ahead of trending topics, allowing them to pitch at the perfect time for maximum impact.
The results
Through a series of media and influencer launch events, offering spokespeople for thought leadership pieces, and individual hosted stays, J Public Relations secured incredible national coverage for Four Seasons Hampshire’s The Summer Club campaign, delivering outstanding media exposure and commercial success.
Within weeks of the launch, the campaign generated 170M+ impressions across top-tier fashion, travel, and luxury publications.
Coverage appeared in major outlets, elevating Four Seasons Hampshire’s position as a luxury destination. The feature was picked up by Harper’s Bazaar, Red, Luxury London, Forbes, Bloomberg, Marie Claire, SheerLuxe, and Wardrobe Icons, ensuring the campaign reached an engaged, fashion-forward audience.
Social media played a key role, with 139 influencer placements across Instagram, driving direct engagement and bookings. The campaign led to a complete sell-out of the limited-edition Paper London x Liberty collection, needing multiple restocks to meet demand.
It was a commercial success story, proving the power of strategic luxury PR in driving real, measurable business impact.
MEDIA INTELLIGENCE YOU CAN TRUST
Achieve PR results with Roxhill
One login. Multiple solutions.
Click a product to explore its features.
Learn more about how to achieve PR results with Roxhill
Like what you see? Get a free demo with us today, and we'll show you around our media intelligence platform!
