The Think Tank effectively leveraged Roxhill's media relations tools to generate high-quality leads for its client, Oscar Acoustics, a leading specialist in architectural acoustics.
Key features used
- Media database
- Advanced search
- PR distribution
- Pinpoint trends analysis
- Journalist requests
Key coverage
- Architecture Magazine
- On Office
- RIBA Journal
- Startups
The Think Tank is a multi-award-winning B2B marketing and PR agency with over 30 years of experience. Specialising in industries like construction, technology, and manufacturing, they deliver tailored campaigns through media relations, digital marketing, content creation, and strategic brand positioning to help businesses grow and succeed in competitive markets.
The challenge
Oscar Acoustics needed to increase awareness of its extensive acoustic solutions for office spaces among architects, specifiers, office designers, and contractors.
The Think Tank was tasked with addressing a crucial issue – many potential clients of Oscar Acoustics were unaware of the significant impact excessive noise can have on workplace productivity, health, and well-being.
The challenge was not only to raise awareness about the importance of acoustic solutions but also to educate professionals on how noise levels in office environments could hinder employee performance and overall workplace satisfaction.
Also, The Think Tank needed to position Oscar Acoustics as the go-to expert in noise control, making a complex, often overlooked issue compelling and relevant to their target audience.
A strategic approach was needed to shift perceptions and spark meaningful conversations around the role of acoustics in modern office design.
The solution
To address this challenge, The Think Tank developed a comprehensive awareness campaign centred around Oscar Acoustics’ whitepaper titled “Noise Annoys”.
This whitepaper highlighted the negative consequences of noisy office environments on employee performance and their well-being. It also emphasised how Oscar Acoustics’ fashionable open-plan office and hot desking spaces solutions can create calmer, quieter, and more productive workspaces.
Using Roxhill’s powerful advanced search and pr distribution tools, The Think Tank developed targeted media lists and distributed press releases to the most relevant journalists and outlets, ensuring the whitepaper’s findings reached the right audience at the right time.
Also, Roxhill’s Pinpoint trends analysis tool was essential for identifying and tracking emerging trends related to workplace noise, helping The Think Tank stay ahead of industry developments to ensure the campaign remained highly relevant and timely.
The results
The campaign earned Oscar Acoustics 118 high-quality leads, 1.6 million reach, 21 backlinks and 53 pieces of media coverage across titles, including Architecture Magazine, On Office and more. On top of that, the campaign drove a significant 25% uptick in Oscar Acoustics’ sales, surpassing initial expectations.
Due to the PR efforts of The Think Tank‘s campaign, Oscar Acoustics is now recognised as the go-to expert for acoustic architectural solutions.
We asked Joanna Wilmot, PR Director at The Think Tank what sets Roxhill apart.
“What Roxhill helps us do is create tailored media lists, target the right journalists and distribute releases to relevant media.
The media events, and webinars help us keep our skills sharp. We’ve had a lot of the team join us as new entrants to PR since the pandemic and the training has been great in helping them build relationships and hear what journalists want in their own words.”
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