The Roxhill Media Awards celebrate the extraordinary talent of our PR clients and are the only industry awards judged exclusively by journalists.
Read on to find out all about the individuals, campaigns and coverage that won this year and why – we hope you’ll be inspired by the impact great PR can really have.
Congratulations again to all our winners, and to those who were shortlisted.
A regional PR company that punches far above its weight, RAW proves time after time that innovative PR doesn’t require a London postcode. By combining traditional PR excellence with strategic influencer marketing and successful new product development, the agency drives measurable engagement, standout coverage and increased sales for premium food and drink brands.
A driving force for change at Lemongrass, Alex led the agency’s B-Corp certification process, implementing carbon budgets and increasing the use of rail travel. Over her years at the business, she’s organised more than 300 press trips, so her invaluable knowledge ensures that every trip counts. She achieves exceptional results for clients, while also spearheading sustainability initiatives that have positioned Lemongrass as a leader in responsible travel.
Olivia took home the award thanks to her exceptional blend of talent, emotional intelligence and professionalism. She achieves outstanding results, is trusted by colleagues, clients and journalists alike, and is known for exceeding expectations under pressure while remaining a joy to work with.
Olivia took home the award thanks to her exceptional blend of talent, emotional intelligence and professionalism. She achieves outstanding results, is trusted by colleagues, clients and journalists alike, and is known for exceeding expectations under pressure while remaining a joy to work with.
The right story, on the right platform, reaching the right audience. Placing The Goring in Apple TV show The Reluctant Traveler resulted in a brilliant showcase of the hotel’s USPs of royal history, elegant interiors, and eccentrically English hospitality. The coverage was also a perfect fit to respond to the hotel’s brief of reaching potential customers in the US.
The right story, on the right platform, reaching the right audience. Placing The Goring in Apple TV show The Reluctant Traveler resulted in a brilliant showcase of the hotel’s USPs of royal history, elegant interiors, and eccentrically English hospitality. The coverage was also a perfect fit to respond to the hotel’s brief of reaching potential customers in the US.
Passaro honed in on Glamour UK for a piece of standout coverage that would boost awareness of Lime Wood’s Herb House Spa to a younger, wellness-focused audience, and sustain the buzz following its Times “Best Spa of the Year” win. They targeted beauty writer Elle Turner to detail her experience at the hotel and cement it as a destination for a full emotional reset.
Passaro honed in on Glamour UK for a piece of standout coverage that would boost awareness of Lime Wood’s Herb House Spa to a younger, wellness-focused audience, and sustain the buzz following its Times “Best Spa of the Year” win. They targeted beauty writer Elle Turner to detail her experience at the hotel and cement it as a destination for a full emotional reset.
Health Equals, a small charity with a modest budget, aimed to highlight the impact of substandard housing on health. To visualise the issue, they staged a bold guerilla stunt in Central London showing a family watching TV in a mould-ridden living room wearing hazmat suits. This secured more than 50 pieces of coverage across print and broadcast.
To position the Isle of Man as a unique food destination, Lexington targeted BBC Radio 4’s The Food Programme. Without a strong news hook, the 45-minute programme explored the island’s food scene telling a layered story about the destination. It also profiled 11 Manx farmers, chefs and innovators, and gave credibility to the Iocation’s rich food culture.
To position the Isle of Man as a unique food destination, Lexington targeted BBC Radio 4’s The Food Programme. Without a strong news hook, the 45-minute programme explored the island’s food scene telling a layered story about the destination. It also profiled 11 Manx farmers, chefs and innovators, and gave credibility to the Iocation’s rich food culture.
Fleet Street Communications seized on a national shortage of the leading stout brand just before Christmas to position their client, Murphy’s, as a quality alternative. Their tongue-in-cheek “Good things come to those who are waiting” stunt delivered kegs to London pubs affected by the shortage, sparking widespread media attention.
Fleet Street Communications seized on a national shortage of the leading stout brand just before Christmas to position their client, Murphy’s, as a quality alternative. Their tongue-in-cheek “Good things come to those who are waiting” stunt delivered kegs to London pubs affected by the shortage, sparking widespread media attention.
Catchpole Communications turned potentially negative news – Samantha Cameron’s decision to close Cefinn – into a nuanced feature on the state of British fashion. Landing three pages in the Daily Telegraph, the piece reframed the story from personal failure to a wider commentary on the pressures facing home-grown manufacturing.
Catchpole Communications turned potentially negative news – Samantha Cameron’s decision to close Cefinn – into a nuanced feature on the state of British fashion. Landing three pages in the Daily Telegraph, the piece reframed the story from personal failure to a wider commentary on the pressures facing home-grown manufacturing.
Digitaloft combined SEO expertise, audience psychology, and expert medical insight to create the interactive ‘Ageing Job Calculator’ that became a cultural talking point. The shareable tool was picked up by national and lifestyle titles, including The Daily Mail, the Sun and The New York Post. In the first week post-launch, enquiries at the Harley Street Skin Clinic were up 1900%.
Digitaloft combined SEO expertise, audience psychology, and expert medical insight to create the interactive ‘Ageing Job Calculator’ that became a cultural talking point. The shareable tool was picked up by national and lifestyle titles, including The Daily Mail, the Sun and The New York Post. In the first week post-launch, enquiries at the Harley Street Skin Clinic were up 1900%.
With limited author availability and traditional live appearances off the table, Ebury needed a broadcast partnership that would reignite awareness for author Charlie Mackesy and drive sales of his new book. They secured a BBC multi-platform package to position the new book as a major cultural event. Filming in Charlie’s studio brought authenticity and intimacy, while BBC’s reach ensured global impact, driving Always Remember to No. 1 in the charts.
With limited author availability and traditional live appearances off the table, Ebury needed a broadcast partnership that would reignite awareness for author Charlie Mackesy and drive sales of his new book. They secured a BBC multi-platform package to position the new book as a major cultural event. Filming in Charlie’s studio brought authenticity and intimacy, while BBC’s reach ensured global impact, driving Always Remember to No. 1 in the charts.
PrettyGreen revealed the Mummy Pig pregnancy storyline in the Peppa Pig cartoon with a bold campaign that blended family entertainment with adult pop culture. Bursting with creativity and impact – and anchored by a primetime Good Morning Britain reveal – the campaign brought the children’s programme back into the zeitgest and cemented Peppa Pig as a pop culture icon.
Wickes wanted to position themselves at the forefront of kitchen design trends. Clarion Communications targeted The Daily Mail for its strong SEO and GEO influence. Their release included statistics and expert commentary that tapped into the perennial British interest in the ritual of tea time – a perfect fit for Daily Mail readers – resulting in an uber-clickable headline.
Rebecca Hughes had impressive clientele but wasn’t well-known in the industry compared to her peers. Over eight months, PuRe PR raised her profile by harnessing Rebecca’s warm personality and fashion-forward client base to pitch creatively around design top tips and behind-the-scenes perspectives to humanise the brand. They secured more than 100 pieces of coverage in top-tier outlets, gaining Rebecca Hughes Interiors 15,000 new Instagram followers and prestigious new clients.
