Roxhill Media Awards: The Winners

The Roxhill Media Awards 2025 are all about celebrating the extraordinary talent of our consumer PR clients.

All the winners were chosen by leading journalists from the UK media and showcase the most innovative and hard-working campaigns from the previous year. From freelance publicists to influential agencies, our aim was to seek out the best in the industry and show what an impact great PR can really have. 

Congratulations to the winners.

PR Company / In-House Team of the Year

Winner: Capture Communications

Capture is a fast-growing, boutique agency with an inspiring culture where the team apply their collective creativity to each campaign. Despite facing potentially overwhelming adversity, they’ve continued to bring in new clients, increase revenue, and deliver exceptional results.  

Senior PR Professional of the Year

Matthew Biggadike, Finn Partners

Winner: Matthew Biggadike, Finn Partners

Matt transformed FINN’s approach to travel communications in just 18 months, consistently proving his keen eye for a story, his tenacious attitude towards landing standout coverage for his clients, and time and again, his ability to produce incredible results. He ensures the team regularly jump on the news agenda to secure opportunities, making him known within the agency as ‘the pitching King’! 

 

Junior PR Professional of the Year

Ijeoma Badejoh, Burson

Winner: Ijeoma Badejoh, Burson

Driven by a deep interest in storytelling, Ijeoma pivoted from property law to PR and her British-Nigerian heritage fuels her desire for inclusive communication strategies. She prioritises personal connections and is a resourceful team player who contributes her unique perspective and skills to yield impactful results.

Travel

Best Piece of Coverage: Travel

Winner: TCC Ldn 

Coverage headline: The Haves and The Have Yachts: Caviar, cinema, hot tub and helipad? No problem! The Man who sorts out the super rich with the boats of their dreams. 

TCC aimed high, took risks, and arranged remarkable access to secure coverage for their client TJB Super Yachts, a boutique brokerage looking to disrupt a staid industry. They knew the authoritative voice of The Sunday Times Magazine would resonate with the UHNW demographic and pitched several angles to hard-hitting news journalist Sian Boyle. Over eight months, TCC overcame significant challenges, but their efforts resulted in a six-page dedicated feature.   

Best PR Campaign: Travel

Winner: Olivia Rickman Communications 

Campaign: Perth Museum Opening 

Olivia, a freelancer on a shoestring budget, tailored her pitches and offered exclusive trips, creating deep engagement with the media, and successfully building excitement for her client, Perth Museum. She achieved remarkable breadth and depth of coverage, from arts-focused features to international architecture stories. The coverage drove exceptional results, smashing the client’s target for visitors and establishing the museum as a major cultural landmark, boosting footfall and local pride. 

Health & Wellness

Best Piece of Coverage: Health & Wellness

Winner: Battenhall Studios

Coverage headline: New mental health service for pregnant women and new mothers. 

The coverage Battenhall secured had an immediate and immense impact on the client’s objective – to raise awareness of NHS London’s new perinatal mental health text service. Approaching a BBC journalist with a history of covering maternal health was key. The resulting broadcast feature on BBC London and article on the BBC news homepage spread the message and 66% of the total number of texts over a three-month period landed during the PR launch week.  

Best PR Campaign: Health & Wellness

Winner: Gold79

Campaign: The Agria Dog Walk 2024

For their client Agria pet insurance, GOLD79 took the brand’s annual charity dog walk to new heights. They came up with an innovative hook – a Guinness World Record attempt – that made the event stand out in a crowded media space. They also maximised impact through ambassador attendance, multi-channel execution, and media connections to leave a lasting impact and cement Agria’s mission to magnify animal welfare causes.  

Food

Best Piece of Coverage: Food

Winner: Orange PR & Marketing

Coverage headline: BBC’S Countryfile visits Fairfields Farm

Orange set their sights on securing a high-impact feature on BBC’s Countryfile for their client Fairfields Farm Crisps. The agency made sure their pitch to the BBC aligned perfectly with the program’s themes of British farming, family stories and eco-friendly methods. The resulting TV episode gave a beautiful visual portrayal of the crisp’s journey from field to farm, reached millions of viewers, and acted as a catalyst for further coverage across online, print and radio. 

Best PR Campaign: Food

Winner: Finn Partners

Campaign: Add some WOW

Finn’s campaign for their client Dole’s new premium range of tinned pineapple boldly transformed a mundane product into a centerpiece of national conversation by leveraging controversy, humour and creativity. From engaging a nutritionist to staging a photocall with burly builders eating pineapple bacon butties, the narrative captivated audiences, achieved record-breaking sales and redefined consumer perceptions. 

Drink

Best Piece of Coverage: Drink

Winner: MPR Communications 

Coverage headline: Island life is perfect for enterprising spirits, says gin makers.

MPR was tasked by their client, Scilly Spirit, with placing a feature in a national broadsheet. Using a succinct, bullet-pointed pitch and excellent imagery, they secured a double page spread in The Times. An incredible turnaround and delightful result for their client.  

Best PR Campaign: Drink

Winner: Gold79

Campaign: Pinter Back Yard Bar Awards 

GOLD79 dreamed up the first-ever ‘Back Yard Bar Awards’ for their client, Pinter, a home-brew beer company. The competition aimed to demonstrate the community value of Pinter’s products by showing DIY garden bars built by beer lovers across the UK and US and their value as hubs for local people. Tailored for both US and UK audiences, these emotive and personal stories appealed to the media and gained impressive traction. 

Fashion

Best Piece of Coverage: Fashion

Winner: Twenty Twenty Communications

Coverage headline: ‘ I’ve made over £10k renting out my wardrobe” 

TwentyTwenty crafted an innovative and resourceful pitch aimed at highlighting the demographic of 50+ women who are users of their client ByRotation. The resulting piece went beyond traditional fashion coverage to speak about financial empowerment, longevity and inclusivity. This story aligned well with The Telegraph’s readership and was pitched exclusively to their Fashion Editor.  

Best PR Campaign: Fashion

Winner: J/PR

Campaign: Paper London x Four Seasons Hotel Hampshire. 

J/PR demonstrated the power of out-of-the-box PR by creating a series of unique moments to showcase their client Four Seasons Hampshire’s tennis-themed hotel merchandise in collaboration with Paper London. As well as ensuring the financial success of the collection, J/PR also aced their media and influencer launch events, generated millions of impressions, over 30 media placements, and sprinkled elements of creativity and fun throughout. 

Beauty

Best PR Campaign: Beauty

Winner: Gold79 

Campaign: Cloud Nine Temperature Calculator

For their client, Cloud Nine hair-styling tools, Gold79 created a unique temperature calculator to help women maintain optimal hair health. Working carefully to ensure the user experience was cohesive with the brand’s identity, the tool attracted hundreds of thousands of views and uses, drove a spike in product sales and gathered invaluable data points for future campaigns.  

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