In January 2025, we held the inaugural Roxhill Media Awards to celebrate the extraordinary talent of our consumer PR clients. From boutique agencies to freelancers flying solo, our aim was to seek out the best in the industry and show what an impact great PR can really have. Read on to find out all what it was all about, and to see the campaigns and coverage that clinched the awards for our winners, and why they were deemed to be outstanding by our journalist judges. Congratulations again to all our winners, and to those who were shortlisted. We hope the details will inspire you all to enter the Roxhill Media Awards 2026.
Capture is a fast-growing, boutique agency with an inspiring culture where the team apply their collective creativity to each campaign. Despite facing potentially overwhelming adversity, they’ve continued to bring in new clients, increase revenue, and deliver exceptional results.
Matt transformed FINN’s approach to travel communications in just 18 months, consistently proving his keen eye for a story, his tenacious attitude towards landing standout coverage for his clients, and time and again, his ability to produce incredible results. He ensures the team regularly jump on the news agenda to secure opportunities, making him known within the agency as ‘the pitching King’!
Driven by a deep interest in storytelling, Ijeoma pivoted from property law to PR and her British-Nigerian heritage fuels her desire for inclusive communication strategies. She prioritises personal connections and is a resourceful team player who contributes her unique perspective and skills to yield impactful results.
TCC aimed high, took risks, and arranged remarkable access to secure coverage for their client TJB Super Yachts, a boutique brokerage looking to disrupt a staid industry. They knew the authoritative voice of The Sunday Times Magazine would resonate with the UHNW demographic and pitched several angles to hard-hitting news journalist Sian Boyle. Over eight months, TCC overcame significant challenges, but their efforts resulted in a six-page dedicated feature.
Olivia, a freelancer on a shoestring budget, tailored her pitches and offered exclusive trips, creating deep engagement with the media, and successfully building excitement for her client, Perth Museum. She achieved remarkable breadth and depth of coverage, from arts-focused features to international architecture stories. The coverage drove exceptional results, smashing the client’s target for visitors and establishing the museum as a major cultural landmark, boosting footfall and local pride.
The coverage Battenhall secured had an immediate and immense impact on the client’s objective – to raise awareness of NHS London’s new perinatal mental health text service. Approaching a BBC journalist with a history of covering maternal health was key. The resulting broadcast feature on BBC London and article on the BBC news homepage spread the message and 66% of the total number of texts over a three-month period landed during the PR launch week.
For their client Agria pet insurance, GOLD79 took the brand’s annual charity dog walk to new heights. They came up with an innovative hook – a Guinness World Record attempt – that made the event stand out in a crowded media space. They also maximised impact through ambassador attendance, multi-channel execution, and media connections to leave a lasting impact and cement Agria’s mission to magnify animal welfare causes.
Orange set their sights on securing a high-impact feature on BBC’s Countryfile for their client Fairfields Farm Crisps. The agency made sure their pitch to the BBC aligned perfectly with the program’s themes of British farming, family stories and eco-friendly methods. The resulting TV episode gave a beautiful visual portrayal of the crisp’s journey from field to farm, reached millions of viewers, and acted as a catalyst for further coverage across online, print and radio.
Finn’s campaign for their client Dole’s new premium range of tinned pineapple boldly transformed a mundane product into a centerpiece of national conversation by leveraging controversy, humour and creativity. From engaging a nutritionist to staging a photocall with burly builders eating pineapple bacon butties, the narrative captivated audiences, achieved record-breaking sales and redefined consumer perceptions.
MPR was tasked by their client, Scilly Spirit, with placing a feature in a national broadsheet. Using a succinct, bullet-pointed pitch and excellent imagery, they secured a double page spread in The Times. An incredible turnaround and delightful result for their client.
TwentyTwenty crafted an innovative and resourceful pitch aimed at highlighting the demographic of 50+ women who are users of their client ByRotation. The resulting piece went beyond traditional fashion coverage to speak about financial empowerment, longevity and inclusivity. This story aligned well with The Telegraph’s readership and was pitched exclusively to their Fashion Editor.
J/PR demonstrated the power of out-of-the-box PR by creating a series of unique moments to showcase their client Four Seasons Hampshire’s tennis-themed hotel merchandise in collaboration with Paper London. As well as ensuring the financial success of the collection, J/PR also aced their media and influencer launch events, generated millions of impressions, over 30 media placements, and sprinkled elements of creativity and fun throughout.
For their client, Cloud Nine hair-styling tools, Gold79 created a unique temperature calculator to help women maintain optimal hair health. Working carefully to ensure the user experience was cohesive with the brand’s identity, the tool attracted hundreds of thousands of views and uses, drove a spike in product sales and gathered invaluable data points for future campaigns.
