Q&A: How is digital strategy evolving at Hearst?

Home Q&A Q&A: How is digital strategy evolving at Hearst?

Join us for an exclusive live session

The multiplatform strategy at Hearst is well established, but as AI becomes more prominent, how is the publisher being impacted? We are joined by Sarah Karmali, Multiplatform Editor at Elle and Harper’s Bazaar to learn more about how these titles are adjusting digital output as a result of GEO and LLMs, what’s changing with its evergreen and ecommerce content, and how that should inform PR pitches.

This special session is part of Roxhill’s events programme, which aims to allow PRs to build a personal relationship with each journalist in a more relaxed setting. Each session will be structured as a 30-minute interview followed by a 15-minute Q&A with the audience.

Book your ticket

Join us on Wednesday 22nd April at 10.30am. Seats are £50 and limited to 50 PRs, so book now if you want to join us. 

This event is taking place online.

Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer and substitution requests.

A photographer and/or videographer may be present at our events, and the photographs and videos may be used to publicise future Roxhill events. By purchasing a ticket and attending an event, you are consenting to appear in any photographs and videos we may choose to use in future campaigns.

The details you provide will be processed in line with the Roxhill’s GDPR obligations. For information on how we handle your personal data please see our Privacy Policy.

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