Back to School x Roxhill Media

Shake up your copywriting and coverage skills with insider tips and tricks from Steph Spyro and Dan Townend

On Wednesday 2nd, 9th and 16th September 2026 at 10.30am

Myo St Pauls, One New Change, London, EC4M 9AF

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Your roadmap to top coverage in 2026

After a long summer we all could use a little sharpening up before we take on the whirlwind of Q4. So this autumn, Roxhill brings you a series of journalist-led sessions aimed at giving you and your team members the inspiration you need to bring new ideas and new energy to your journalist pitches. 
 
Back to School x Roxhill Media is a series of three workshops led by Steph Spyro, Deputy Political Editor and Dan Townend Assistant Editor. They will concentrate on new ways to spot media coverage opportunities, the details in a pitch that really make journalists sit up and take notice, and a final session on how to make STEM subjects more palatable to editors and writers. 

Steph Spyro, Deputy Political Editor at the Daily Express

Steph Spyro joined the Daily Express in 2020 as a news reporter. She became Environment Editor in 2022 and was promoted to Deputy Political Editor in 2023. She now covers UK politics, climate, energy, and environmental issues across the Express titles. She also writes Off the Record, a Substack newsletter dedicated to PR and comms experts.

Dan Townend, Assistant Editor at the Daily Express

A former Special Advisor to the Secretary of State for Defence, Dan Townend is now Assistant Editor at the Daily Express, covering politics and defence with the kind of insider know-how only a former Whitehall adviser can bring.

Steph and Dan run the Off the Record Substack newsletter giving insight into how PR teams can work with the media more effectively.

If you’d like your juniors to get a better understanding of what good writing really looks like and to gain some top coverage tips, we are here to help.

We only have 35 places for each session, you can buy individual tickets below, at £50 each. Or if you’d prefer to come to all three (it’ll be worth it – we promise!), buy a bundle for £120 here.

*No AI was used when creating this event

11 ways to spot media coverage opportunities

Date & Time: Wednesday 2nd September, 10:30–11:30am
Price: £50

How do you spot a media opportunity? How do you move a story forward and get your client noticed? Join us for this Back to School x Roxhill Media interactive session with Steph Spyro and Dan Townend looking at how to spot the signals that can turn into stories, lead to fresh angles and create opportunities for meaningful coverage.

9 things journalists notice first in an email pitch

Date & Time: Wednesday 9th September 10:30–11:30am
Price: £50

This Back to School x Roxhill Media session will offer a real-time breakdown of how your pitch gets judged. Hosted by journalists Steph Spyro and Dan Townend, they’ll spill their secrets on what journalists look for in an email title (top tip: these matter) and how you craft them to help sell a pitch… and avoid the dreaded instant “delete”. They’ll look at how to pass the “scan test” and what other information you need to include to go from pitch to print.

STEM media coverage tips

Date & Time: Wednesday 16th July 10.30–11.20am                                                        Price: £50

For academics and university press officers, landing meaningful coverage in science, environment or health can feel like an uphill battle. Join us for this Back to School x Roxhill Media interactive session hosted by Steph Spyro and Dan Townend where we’ll look in-depth at how best to secure STEM coverage by ditching the jargon and getting your research and researchers noticed.

Event location

Myo St Pauls, One New Change, London, EC4M 9AF.

Cancellation policy

Cancellations are permitted up to seven working days before the event. You can transfer to a different talk up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer, and substitution requests.

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