Roxhill Refresh: workshops for junior PRs
Peta Bee (The Times) joins us to lead a morning of interactive workshops to help junior PRs hone the key skills they need to become pros at their craft.
Over two sessions, she will cover how to find the strongest news hooks for your client’s stories and how to write a pitch email that journalists cannot ignore. Information below.
Following this, we have a final session with James Palmer, Associate Editor, The Sunday Times Magazine, who will deliver a masterclass on how to write headlines.
We would love for you to attend the whole morning, so please email holly.ewen@roxhillmedia.com for more information.
There are parallel sessions on the same topics in the travel and food & drink sectors, click on the links for more information.
How to find news hooks
The news cycle is fast-moving and relentless, Peta’s first session will show you how to cut through the noise and hook your client on to the story of the day. She will share examples of great pitches hooked onto the news agenda then you’ll get the chance to come up with your own angles with guidance from Peta.
Join us on Tuesday 17th September at 9am. Seats are £50 and limited to 20 PRs, book now if you want to join us.
This event is taking place at Hotel Saint,
How to write the perfect pitch email
Peta will break down the ingredients of a great first email (and explain why some miss the mark), offer advice on making complex stories concise and share what a subject line needs to stand out from the crowd. You’ll get the chance to write your own pitch with live feedback, taking away invaluable new skills as a pro at crafting snappy, impactful emails.
Join us on Tuesday 17th September at 10am. Seats are £50 and limited to 20 PRs, book now if you want to join us.
This event is taking place at Hotel Saint,
Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer and substitution requests.
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