Wednesdays 8th and 29th July 2026, 9am-11:30am
Myo St Pauls, One New Change, London, EC4M 9AF
Journalist: Ali Lyon, Chief Correspondent, City AM Date & Time: Wednesday 8th July 9am – 10am
Price: £50
What’s the job of a press release? To grab attention? Yes. To communicate facts? Definitely. To get a journalist’s blood pumping? That too. But to do all that in one go – that’s a challenge. We’ll be joined by Ali Lyon, the Chief Correspondent at City AM and a former PR, to delve into what the perfect press release looks like and how best to go about putting one together. Plus, he’ll be giving us tips on how to make your releases better than the competition.
Journalist: Phoebe Luckhurst, Acting Arts Correspondent, The Times & Sunday Times
Date & Time: Wednesday 8th July 10:30–11:30am
Price: £50
Copywriting is not an exact science, but it’s clear to all of us the type of writing that makes us sit up and take notice, and the prose more appropriate for an afternoon snooze fest. We’ll be joined by The Sunday Times Acting Arts Editor Phoebe Luckhurst who has been churning out eye-catching copy for national newspapers for a decade. She’ll be giving us the golden rules to elevate your every day copywriting as well as some tips and tricks to employ when you’ve really got a cracking story to sell.
Journalist: Jess Carpani, Head of Lifestyle, The Telegraph Date & Time: Wednesday 29th July 9–10am
Price: £50
The bit of advice from journalists we heard at Roxhill most in 2025 was when pitching, have a go at writing the headline you think would work with your story. Journalists are increasingly thinking about how headlines online are going to catch readers’ attention and if you can come up with a real zinger for your story, you’re much more likely to secure that commission. We’ll be joined by the Telegraph’s Head of Lifestyle, Jess Carpani, a master of the headline, to learn how to extract the top line from your story, how to adapt your headline to the publication you’re pitching to, and some tips and tricks to really make your line sing.
Journalist: Amy Beecham, Senior Features Writer, Stylist Date & Time: Wednesday 29th July 10:30–11:30am
Price: £50
It doesn’t matter how good your story is, if it’s delivered in a poor pitch, it won’t make it to commission stage. Amy Beecham, Senior Features Writer at Stylist pitches her ideas to her editors on a daily basis, and joins us to share her advice on the best way to structure a pitch email, the information that’s essential and how to grab a journalist’s attention in a very limited space.
Myo St Pauls, One New Change, London, EC4M 9AF.
Cancellations are permitted up to seven working days before the event. You can transfer to a different talk up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer, and substitution requests.
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