Understanding the optimal days and times to pitch to the UK business desks can significantly enhance your PR and media relations efforts.

Here’s why:

• Timely delivery: Pitching when journalists are most receptive increases the likelihood of your story being considered.
  
  
• Building trust: Consistently providing relevant and timely pitches can foster stronger relationships.
  
  
• Leveraging news cycles: Aligning your pitch with relevant news events can maximise impact.