The world of PR and marketing never stands still. To keep your brand relevant and ahead of the curve, staying on top of the latest trends is essential.
As we’ve stepped into 2025, there are plenty of opportunities to innovate and differentiate more than ever — but only if you know how to harness them. From rethinking collaborations to leveraging timeless storytelling techniques, this year is all about being authentic as well as adding long-term value.
So, how can you seize these opportunities and elevate your brand?
1. Make Collaborations Count
Gone are the days of one-off partnerships designed purely for short-term hype. One of 2025’s top trends is the rise of meaningful, long-term collaborations that genuinely resonate with audiences.
To capitalise on this trend:
- Choose partners carefully: Look for collaborators who align with your brand’s ethos and appeal to your target audience.
- Tell the story behind the partnership: Showcase the process for consumers to gain a deeper understanding. For instance, how are the unique strengths of each partner woven together?
- Prioritise authenticity: Build partnerships based on shared values and reflect them in your messaging.
Top tip: Highlight these collaborations in your storytelling to appeal to journalists and create an emotional connection with your audience.
2. Quiet Luxury, Loud Results
The concept of quiet luxury – where craftsmanship and timeless quality speak louder than logos – continues to gain popularity. But how can brands balance this understated elegance with creating buzzworthy campaigns?
To ride this wave:
- Position your brand around heritage, sustainability, and innovation.
- Launch products or campaigns that emphasise craftsmanship and durability.
- Connect with a wider audience by framing your message as aspirational and accessible.
3. PR Tactics for the Modern Era
Believe it or not, modern PR isn’t entirely about getting coverage – it’s about creating meaningful connections with relevant journalists. Take advantage of evolving trends by blending online and offline strategies:
- Digital-first strategies: Collaborate with influencers who align with your brand values and encourage user-generated content to create community engagement.
- Experiential offline events: Organise immersive events that connect customers and media in meaningful ways.
- Strategic timing: Tailor your pitches to align with editorial calendars and industry moments to ensure maximum impact.
Top tip: Combine online and offline approaches to create a seamless, integrated PR strategy that resonates across multiple touchpoints.
4. Why 2025 is the Year to Act
2025 is shaping up to be a transformative year for brands that embrace authenticity, innovation, and adaptability. Consumers are more discerning than ever so brands that align their messaging with their values will naturally stand out.
What sets 2025 apart?
For a deeper dive into how to leverage these trends, download Roxhill’s latest Consumer Trends pitching guide. It’s packed with actionable insights and expert advice, making it your go-to guide for navigating the ever-evolving PR landscape.
2025 Consumer Trends: Pitch Smarter, Land More Coverage
Stay ahead in 2025 with our latest pitching guide! Discover key trends in travel, food, beauty, and wellness so you can craft pitches that grab attention and secure those highly coveted media slots.
Download Consumer Trends 2025: Your Blueprint for Media Dominance
Explore key 2025 trends and learn to craft pitches that get noticed in travel, food, beauty, and wellness.
