Do you need help finding the right journalists and email addresses to pitch your story or product to the media?
Then look no further!
In this article, we’ll reveal the top five ways to uncover the contacts you need, including media databases, social media, publication websites, Google search and personal connections.
Take your PR game to the next level. Read on to discover the best ways to find journalists and their emails and get the media coverage your brand deserves.
1. Publication Websites
If you’re looking to connect with journalists, publication websites can be a great place to start. Many publications have useful pages providing information about their staff and their contact details. These pages can be found by visiting the publisher’s website and looking for links to “Contact Us,” “About Us,” or “Our Team.” Or by simply searching Google for the publication’s name along with keywords like “staff directory” or “editorial team”.
For larger publications, like the Sunday Times, Telegraph etc., it is unlikely that you will be able to find a specific journalist’s email. Larger publications will usually only have a generic “email@example.com” on their website, helping them manage the high volume of emails they receive and separate out any spam.
To find specific journalist emails from larger publications subscribing to a media database is your safest bet.
2. Media Databases
One of the easiest and most effective ways to find journalists and their emails is by using media databases like Roxhill media.
Roxhill Media is a popular media database that provides in depth information about journalists, including their beats, contact information, and recent articles.
With a user-friendly interface, Roxhill Media allows PR professionals and marketeers to easily search for and connect with journalists that have a specific interest in your topic or industry.
While most databases require a paid subscription, they can be worth the investment for those looking to build relationships with journalists and regularly pitch stories or products to the media.
3. Social Media
Social media platforms like Twitter can be a valuable resource for finding journalists and their email addresses.
By following relevant hashtags and Twitter handles, you can identify journalists covering your industry or interest.
Roxhill Media’s integration with Twitter is a standout feature, allowing users to search for and follow journalist Twitter accounts directly from the platform.
Roxhill Media also pulls in journalists’ tweets, providing real-time updates on the topics and issues they cover.
For PR professionals and marketeers looking to stay ahead of the game, leveraging social media and Roxhill Media’s Twitter integration can be a game-changer.
4. Google Search
If any journalist has their contact details online and publicly available, then a simple google search should reveal them. However, this often requires quite a lot of digging.
Using search operators such as “site:” and “intitle:” can help save you a lot of time by narrowing down your search results.
The “site:” function allows you to search for a particular journalist on a specific site. For example, if you know that Richard Fletcher writes for the Times you could type into Google “Richard Fletcher site: https://www.thetimes.co.uk/” and google will bring up any Times pages mentioning Richard Fletcher which may lead to you finding his email address.
The “intitle:” function searches for a particular journalist relating to a specific topic/title. For example, Rebecca English writes about Royalty, so you could type into Google, “Rebecca English intitle: Royalty” and google will search for any pages that contain Rebecca English and have Royalty in their title.
These techniques are useful but will only find journalists’ emails if they are in the public domain.
5. Personal Connections
Using personal connections is an effective way to find journalists’ emails and start building relationships. Reach out to colleagues, friends or family who work in the same industry or know journalists in your target publication. One of your immediate connections will unlikely know the journalist you are trying to target. However, they may know someone who can put you in touch/give you their email.
If you need more connections, attending industry events and networking can help you start building relationships. You can access the latest PR networking events from Roxhill here.