Home PR Insights A week at the Daily Telegraph with Hannah Uttley, Business Reporter

A week at the Daily Telegraph with Hannah Uttley, Business Reporter

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In the hot seat:

Hannah Uttley: Business Reporter at The Daily Telegraph

 


Hannah’s week:

  • All focussed around delivering copy for both the Daily and Sunday editions.
  • RNS statements and trading updates are followed closely.
  • Covering the consumer goods, luxury and pharma sectors.
    • Pharma coverage is generally wider on the larger firms with some smaller AIM-listed companies.
    • Luxury – cover overseas global companies / luxury brands. Also UK brands.
  • Aims to get into Telegraph around 9am+.
  • Monday, Tuesday and Wednesday are ‘best’ days for meetings with industry figures.
    • Breakfast / coffee / lunch at Victoria/office is ideal.
    • Couple of bullet points as to who and why relevant is fine.
    • Happy to book months in advance if required to book CEO etc 30/45 mins.
  • Tuesday & Thursday mornings generally busy – pitching ideas for Sunday & Monday
    • Tues: 10.30am meeting – features and profile ideas for Sunday & Monday
      • Team looking for 4-5 features for the Sunday
      • Profiles – ideally need to be a CEO.
      • Monday therefore, a good day to pitch features and profiles
    • Thurs: 10.30am meeting – news and scoops for Sunday edition
      • Wednesday a good day for pitching news and scoop stories
  • Thursday very busy with focus on:
    • copy for Friday’s edition as well as
    • file Sunday’s features by 5pm
  • Fridays are very busy too: File Sunday news stories by 4 pm.
  • Saturday slot: preparing Sunday stories to go online. 12pm to 8pm
  • Sunday for Monday: 9.30am-6pm slot. Also 3pm to 12am slot for breaking late news.


Telegraph Business Team:

  • Digital team starts at 6:30am. Early shift Reporter gets in for 7am.
  • 7.30-10 am key stories flagged.
    • Editors gather for mini conference around 10:30am.
  • By 11.30am Editors meeting. Most stories are decided on. 75% certain.
  • Print & online team work the same, as it’s all one team.
  • Stories will generally go online first during the day. No set deadlines. When ready, it goes up. Today keen for new angle or a fresh take of the story.


Top Tips:

  • Pitches should focus on business themes: fund raisings, restructurings, new hires if well known, investment in other companies etc. Needs to be a ‘hard’ action.
  • Surveys: Not keen on surveys
  • Experts: Need short sharp comments sent in first. All about timings. Urgency and move quickly.
  • Quotes: Punchy, concise, contrarian is good. Timing is key.
  • Talking on the phone: is on the record and not run quotes back past the PR.
  • Saturday/Monday editions – interested in lighter content or read, trends.
    • Saturday is a lighter section so less feature led.
  • Exclusives: Must be an exclusive to make it into the weekend editions: Saturday, Sunday and Monday.
  • Images and pictures are helpful, so include them alongside your story pitches. Helps pitches.
  • Press trips: Possible and keen for individual and group trips. Have travel account but also happy to receive a level of contribution to travel costs.
  • Press release follow up: Please don’t call. Do resend the email again just in case it has been missed.


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