Amy Moorea Wong shares her tips with Lifestyle PR’s

Home PR Insights Amy Moorea Wong shares her tips with Lifestyle PR’s

In the hot seat:

Amy Moorea Wong: Former Features Editor at Elle Decoration

Amy’s Focus:

  • Now freelance having left her post as Features Editor at Elle Decoration
    • Will still be writing for Elle Decoration, IPC Titles, Livingetc and Homes and Garden
    • Will be travelling and working remotely for the next couple of months
  • Still heavily focussed on design led interiors but will have an element of travel to it now
  • Best time to meet: breakfast, so then she can get on with her day. 1 hour coffee.
    • No lunch meetings
  • Kate Worthington has taken over from Amy at Elle Decoration

Elle Decoration:

  • Plans stories 3 months in advance
  • 12 full time journalists and what is written in print is syndicated online, after delay
  • There is no digital team at Elle Decoration though looking to create their own content soon
    • Beth Ryder is a good contact
  • Print regarded as more refined, selective and valuable
  • October issue of Elle focuses on British designers
  • Big focus on sustainability, eco, recycling and timeless products
  • Trade shows very influential especially Milan, Paris (Sept & Jan), Germany (bathroom) and London Design Festival
  • Keen that products they promote are available in the UK

Top Tips:

  • Amy will not pick up the phone and prefers email contact only
  • Instagram is not a professional space and she would prefer to be emailed as opposed to message via social media
  • Do not email on a Monday morning, best time to email is after 12 as more responsive
  • Image / Photo is key: Loves all things visual and being able to see things, e.g. materials and fabrics
    • Deco relies on images as never shoots it’s products etc
    • Link on email to high resolution images is key (eg Dropbox)
  • PRs should invest in Stylists for a shoot
  • All emails sent will be read, gathered and filed; sometimes replies take up to 6 months as suitable for trends pieces. Unable to reply to everyone due to volume of emails received each day (circa 150)
  • A catchy concise headline will grab her attention
  • Don’t force your client into a trend – doesn’t work for Amy!
    • The more obscure the trend the better
    • Keen to champion young brands (Elle Deco Design Awards / Young Design section)


In the hot seat – James Hurley Enterprise...

PR Insights

Technology stories at the BBC with Zoe Kleinman


Similar Posts

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.