Anjuli Davies shares The Telegraph’s focus on Business

Home PR Insights Anjuli Davies shares The Telegraph’s focus on Business

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On the hot seat:

Anjuli Davies: Business Reporter at The Telegraph



Anjuli Davies

  • Works Wednesday – Friday.
    • Alongside Lucy Burton; Harriet Russell + strong economics team
  • Has varied beat with limited restrictions. M&A; boutique banking; hedge funds; IPOs; The City; Business policy, etc.
  • Free for meetings from 8am onwards – prefers mornings on Wednesdays & Thursdays, not Fridays.
  • Would not pick up something that’s already been written about, unless there’s a new angle on it.
  • Gets 200 emails a day…
    • Definitely follow up, as stories can get buried in other emails.
    • Exclusive stories likely to illicit a response.
  • Uses LinkedIn and Twitter a lot to get an understanding of how people are talking about topics that might spark ideas for a report.


Business Desk:

  • Digital team starts at 6:30am, 7.30-10 am key stories flagged, 11 am stories are decided on.
    • 75% certain.
    • No business conference meeting.
  • Conference:
    • Tuesday 10am meeting – features and interview ideas for Sunday/Monday paper
    • Thursday 10am meeting – news and scoops for Sunday / Monday paper.
  • Pro business; 30+ stories to generate
  • Fridays are the busiest day
    • File features by 2 pm
    • File news stories by 4 pm


Top Tips:

  • Management is really pushing the business section – they’re realised it can really drive subscriptions. Propriety stories, investigations, deep-dives and data-driven pieces do really well.
  • Graphics and pictures are great, so include them alongside your story pitches
  • Print & online team work the same, as it’s all one team. What they do for the paper always goes online, so you pitch to the same people.
  • Online stories can develop over time – continue to send relevant updates and developments as a story unfolds.
  • Get the news angle of your story across in the beginning of your email – a 1-page brief can feel like a PR twist.
  • Capital markets & corporate finance stories do better when they’re not overly technical.


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