Energy PR plays a key role in educating the public about important changes in the energy sector that directly impact clients.
1. Timing is Everything with Energy PR

Understanding editorial deadlines and planning cycles for each publication is essential. When you pitch to the right journalists at the right time, you maximise your chance of your story being noticed.
Every publication follows a unique schedule – knowing when journalists are planning their stories and finalising print editions can make or break your pitch. Download our guide on How to Pitch to the UK’s Energy Correspondents for full timelines.
- Refer to the Energy Pitching Hours infographic for a quick reference on the best times to pitch for each publication.
- Proactively monitor editorial cycles to improve your pitch’s success.
Actionable Tip: Research publication publishing schedules and pitch during strategic editorial windows to improve your Energy PR outcomes.
2. Take Advantage of Trending Topics in the Energy sector

Emerging energy trends focus on industry shifts, challenges, and innovations that command attention in the media.
Staying up-to-date and tailoring your PR pitches to these trends makes sure that your pitches are aligned with the journalists’ current interests.
Examples of energy trends include shifts in technology, policy, and global events affecting the energy sector, such as:
- Advancements in renewable energy
- Carbon capture
- Energy security.
However, trends are subject to change constantly so it’s important for you to research what’s trending in the energy sector and align your pitches with these trends to increase its relevance.
3. Tailor Pitches for Feature Opportunities

While trend-based stories dominate the news, many publications allocate space for feature articles that explore broader themes or introduce innovative ideas.
Knowing the right journalists and opportunities can make your pitch stand out:
- Special reports in The Financial Times are excellent for smaller energy companies with niche insights.
- The Telegraph welcomes stories spotlighting new technologies and practices ahead of mainstream adoption.
- The Times offers off-diary feature opportunities in its Saturday and Monday editions.
4. Build Strong Relationships with Energy Journalists

Cultivating long-term relationships with journalists is a key strategy for securing media coverage in the energy sector.
By engaging with journalists on social media, attending industry events, and providing exclusive insights, you can build trust and credibility, making it more likely that your client’s story will be picked up in the future.
Relationship building is about offering value and consistently aligning with their beat.
How to Find Energy Journalists?
There are a couple of options for how PRs can find journalists and correspondents for energy PR campaigns.
- Invest in media database tools, like Roxhill’s Media Database, and take advantage of using the advanced search functions.
- Find and connect with relevant energy journalists by reading helpful PR resources.
- Search and follow energy journalists on social media.
How to Get Their Attention?
One easy way to start connections with journalists in the energy sector is by engaging with them on social media sites.
- LinkedIn and Twitter: comment thoughtfully on journalists’ articles and offer exclusive insights that match their beat.
For landing media coverage and successful energy PR campaigns, you must also know when to send your pitches:
- Use the Energy Pitching Hours guide to determine the best times to reach out to journalists and maximise your chances of coverage
5. Use Data and Visuals to Enhance Pitches

Using visuals to simplify complex data and bringing the story to life makes your energy PR pitch stand out from the crowd.
Journalists appreciate clear, relevant data, and visuals like infographics or charts to help convey your message quickly.
How to Use Data and Visuals Effectively?
- Include Relevant Statistics: Use data to back up your story, such as energy consumption trends or renewable energy growth.
- Create Infographics: Visualise key information to make your pitch more engaging.
- Highlight Exclusive Research: Use proprietary data to position your client as an industry leader.
FAQs About Energy PR to Secure Media Coverage Successfully
A. How can I identify the best energy journalists for my pitch?
Use tools like Roxhill’s media database to find relevant journalists who cover energy topics. Make the most of the advance search; you can filter by location, publication, and journalist interests to target the right person for your pitch.
B. What’s the best way to align my pitch with energy trends?
Use resources like Roxhill PinPoint to monitor trends and align your pitches with what’s trending in the industry.
C. How far in advance should I pitch to energy desks?
D. What makes a pitch stand out to energy journalists?
E. How do I build lasting relationships with energy journalists?
Engage with journalists on social media, attend industry events, and offer valuable insights that align with their beat. Roxhill’s media database can help you identify and connect with key journalists in the energy sector.
Key Takeaways

- Timing is Everything: Understand editorial deadlines and pitch at the right time using resources like Roxhill’s Energy Pitching Hours guide.
- Leverage Trending Topics: Use tools like Roxhill PinPoint to keep yourself informed with trending topics and align your pitches with these topics.
- Tailor Pitches for Feature Opportunities: Focus on non-trend-driven features and target the right publications, such as The Financial Times and The Times.
- Build Strong Relationships: Use Roxhill’s media database to find relevant journalists, engage with them on social media, and offer exclusive insights.
- Use Data and Visuals: Use relevant statistics, infographics, and exclusive research to make your pitch stand out from the rest.
Effective energy PR hinges on the right mix of timing, trend awareness, and building meaningful relationships. By integrating these tips into your PR strategy, you’ll increase your chances of getting your clients’ stories noticed.
Ready to refine your approach? Start pitching smarter today.