In the world of financial media, the best way to get your stories covered is to secure media coverage in the top financial publications.
Securing media coverage is vital for financial businesses to build a media presence, raise brand awareness, display a positive reputation and communicate with the right audience.
However, due to the competitive nature of financial PR, there are challenges to getting the attention of top financial publications, which is why PRs need to build media relations with financial journalists or reporter in these media outlets.
Using a high-quality media database with accurate data, like Roxhill, we curated a list of the top 10 US financial journalists you should get in touch with and start building media relations for long-term PR success.
Top 10 US Financial Journalists
- Annie Palmer, Reporter, CNBC
- Dan Primack, Business Editor, Axios
- Dave Michaels, Reporter, The Wall Street Journal
- Dinah Wisenberg Brin, Staff Reporter, ThinkAdvisor
- Harriet Clarfelt, US Capital Markets Correspondent, Financial Times
- Jeanna Smialek, Economy Reporter, The New York Times
- John Authers, Senior Editor, Bloomberg
- Joy Wiltermuth, Senior Reporter, MarketWatch
- Josh Nathan-Kazis, Reporter, Barron’s
- Telis Demos, Financial Technology Reporter, The Wall Street Journal
A financial journalist is someone who covers stories in specific financial sectors in publications, such as asset management, financial regulation, stock market and many more.
Annie Palmer, Reporter, CNBC
Since 2019, Annie Palmer is a reporter at CNBC, covering stories on Amazon and E-commerce under Tech, Media & Telecoms (TmT) desk.
Top Stories
Sectors
Publications
Dan Primack, Business Editor, Axios
Dan Primack became a Business Editor at Axios in 2016. As part of Axios, Dan publishes the Pro Rata Newsletter in the Newsdesk.
Top Stories
Sectors
- M&A
- Private Equity
- Venture Capital
Dave Michaels, Reporter, The Wall Street Journal
In The Wall Street Journal, Dave Michaels is a Reporter covering Financial Regulation.
Top Stories
Sectors
- SEC
- Financial Regulation
- Securities Enforcement
Publications
Dinah Wisenberg Brin, Staff Reporter, ThinkAdvisor
Dinah Wisenberg Brin covers financial services and investing, under Newsdesk, in ThinkAdvisor. Dinah focuses on portfolio strategies in the financial sector.
Top Stories
Sectors
- Fund Management
- Investment
- Portfolio Strategies
Publications
Harriet Clarfelt, US Capital Markets Correspondent, Financial Times
Since November 2022, Harriet Clafelt has joined the Financial Times as a US Capital Markets Correspondent. In 2019, Harriet won the New Journalist of the Year Award at CFA UK Journalism Awards.
Top Stories
Sectors
- Corporate Finance
- US Debt Capital Markets
- Bonds
Jeanna Smialek, Economy Reporter, The New York Times
In The News York Times, Jeanna Smialek covers Federal Reserve and US economy under the Economics Desk.
Top Stories
Sectors
- Financial Markets
- Economics
Publications
John Authers, Senior Editor, Bloomberg
John Authers has been writing for Bloomberg as Senior Editor since 2018. Covering daily columns and newsletters under Bloomberg Opinion desk on markets.
Top Stories
Sectors
- US Markets
- US Economy
Publications
Joy Wiltermuth, Senior Reporter, MarketWatch
In MarketWatch, under New York Newsdesk, Joy Wiltermuth covers various topics in the Funds & Asset Management sectors.
Top Stories
Sectors
- ETFs
- Fund Management
- Stock News
Publications
Josh Nathan-Kazis, Reporter, Barron's
Josh Nathan-Kazis joined Barron’s as a Reporter in 2019. Josh covers stories about investments and stocks in healthcare businesses.
Sectors
- Investments*
- Stocks*
- *Healthcare Businesses
Publications
- New Voices Magazine
- The Forward
- The Faster Times
Telis Demos, Financial Technology Reporter, The Wall Street Journal
Telis Demos is a lead Financial Technology Reporter in The Wall Street Journal. Telis covers topics in bitcoin, chip cards and robo-investment advice.
Top Stories
Sectors
- FinTech
- Cryptocurrencies
- Trading (Markets)
Publications
Key takeaways
Connecting with these top 10 financial journalists is the first step to get your stories covered.
However, PRs must build media relations with these journalists before pitching their stories.
Journalists are likely to pick up stories from PRs they know and trust, rather than a total stranger. Having close relationships with top financial journalists is the key to landing media coverage in top financial publications.
Build Rewarding Media Connections. Faster.
Expand your media relations with financial journalists using Roxhill's PR software and media database.
Build Rewarding Media Connections. Faster.
