Try It

How to Approach a Leading Property Journalist

Home PR Insights How to Approach a Leading Property Journalist

Start a conversation with these influential property journalists

We’ve pinpointed the most searched homes and interior journalists who bring the latest news about the property industry to their readers. But how do you approach them?  We’ve interviewed some of these journalists to give you first-hand insights. So… here you go, our top 3 tips.

High-resolution images are essential, many publications rely on PRs images

Short and sweet
When you send your pitch in email, keep it short and get to the point with 3 bullet points

Do your homework
A bugbear for many journalists is that sometimes PRs don’t read the publication so they aren’t aware of what was covered before. So, make sure you read the articles of the title you’re trying to pitch to.

Now that you’re prepared with top tips, check out our list of top journalists writing about interior trends or highlighting property issues.

Note: information is accurate for the date the blog was posted in January 2023. Journalists might change outlets and sectors in the future.

Andrea Childs

Andrea Childs

Editor, Country Homes & Interiors

Andrea has a large variety of journalism experience, having started her career at Ideal Home. She joined Red for its launch, and stayed there for a decade, later becoming assistant editor. As a freelance journalist, she wrote for titles such as The Telegraph, The Sunday Times and Stylist. She took on editor of Country Homes & Interiors in 2018 and combines it with developing the Homes & Gardens Country channel.

Helen Davis

Editorial Projects Director, The Sunday Times

Helen joined The Sunday Times in 2012 as the Homes Editor. She is interested in writing about how we live, where we live and why it is important. She has campaigned on issues of cladding, better-quality new homes and the planning crisis, as well as successfully launching and editing the annual Sunday Times Best Places to Live list.

Isabelle Fraser

Isabelle Fraser

Money Features Editor, The Daily Telegraph

Isabelle has been Property Editor with the publication since 2018 and covers topics ranging from the best commuter towns outside London to a look inside the houses of well-known figures from Lawrence of Arcadia to Pre-Raphaelite artist Dante Gabriel Rossetti.

Mark Palmer

Travel & Property Editor, Daily Mail

Mark has written for national newspapers and magazines for more than thirty years. He was formerly with the Daily Telegraph but joined the Daily Mail in 2008.

Myra Butterworth​

Myra Butterworth

Property Reporter, MailOnline

Myra joined MailOnline in 2015 and focuses on everything connected to property – from property sale in the UK and overseas right through to the latest trends in interior design. Before joining the Mail Online she worked at The Daily Telegraph for five years and covered the credit crisis while on the news desk at Zoopla. 

Hugh Graham

Senior Writer, The Times/The Sunday Times, Property

Graham has been writing for The Sunday Times since 2011 and joined The Times’ Bricks & Mortar team in 2019. In 2020 he won the International Property Journalist of the Year, Lifestyle & Interiors Journalist of the Year and Property Journalist of the Year. He covers all aspects of the property sector including the property market, house profiles and interiors. He also has an interest in architecture and grand design stories.

Katrina Burroughs

Interiors Editor, The Times

Katrina Burroughs is the Interiors Editor of The Times and The Sunday Times. She had been writing an interiors column for The Sunday Times for over a decade and now also writes for Bricks & Motar. Katrina writes at least two interior features each week, one on trends and one on new products, so is always looking for bigger stories on homes, design and ways of living.

Melissa Lawford​

Melissa Lawford

Economics Reporter, The Daily Telegraph

Melissa joined The Daily Telegraph 2019 as Property Correspondent. She was previously Editorial Assistant at High Life, British Airways’ inflight magazine and freelance for the Financial Times’ House & Home section. She covers the housing market, buying a house, house profiles, buy-to-let, and related issues.

Prudence Ivey​

Prudence Ivey

Homes & Property Editor, Evening Standard

Prudence joined the property desk of the Evening Standard in 2017. She is an award-winning journalist who covers the Residential Property Market and works across print and online.  She is interested in London interiors, homewares, architecture and design as well as property stories and celebrity homes tips.


How to Approach the Top Health Journalists

PR Insights

The UK’s top public sector and social affairs...


Similar Posts

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.