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Find out how we can help you demystify the world's media.
See who’s writing about the issues relevant to you via sector, topic and socials.
Build accurate press lists and stay GDPR compliant with our built-in GDPR tools.
Share your next story with the right people, at the right time.
Stay informed of journalist moves, topic coverage and Twitter activity with alerts.
Evaluate, analyse and compare media activity to stay on top of trends.
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The Travel industry's matchmaker app, connecting journalists and PRs.
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Inc. Healthcare, Social & Education Charities
Inc. Universities, Colleges, Academies & Schools
Inc. Fashion Trends, Cosmetics, & Salons
Inc. Banking, Insurance, Accountancy & Money
Inc. Health, Biotech & Pharmaceutical
Inc. Energy, Transport & Manufacturing
Inc. Broadcasting, Media Agencies and Publishing
Inc. Residential, Commercial & Construction
Inc. Government, Defence & the NHS
Inc. Luxury Goods & Supermarkets
Inc. Computing, Big Tech & Home Technology
Inc. Sustainability, Tourism & Food Festivals
Staying GDPR compliant when pitching to journalists is key to building relationships and getting featured. Roxhill gives you all the tools you need to make sure you’re targeting the right journalists and not sending out unwanted emails.
We’ve read through the General Data Protection Regulation (GDPR) and condensed it to give you our top ten tips on how to target journalists with a “legitimate interest”.
‘Legitimate Interest’ is the principle on which data is shared in Roxhill; because of that, you MUST ONLY contact a journalist with relevant information.
There is a legitimate relationship/interest between PRs and journalists, and, as such, PRs do not need to seek permission to hold the personal data of each journalist. But, before engaging with journalists, PRs do have to have assessed the Lawful Basis they are using under GDPR to process data. This needs to be documented in their publicly available Privacy Policy
Your approach must be tailored to the journalists’ needs. A generic press release sent to every media correspondent will be an instant delete. As a PR, you need to be able to describe why you have a legitimate relationship in your ‘Privacy Policy’.
In order for your communications to be classed as lawfully relevant, they must be relevant to:
Discover what every PR needs to know about staying GDPR compliant.
As PRs, we should all be aware of the General Data Protection Regulation (GDPR), which came into effect in May 2018. However, the guidance around GDPR can often be confusing, so we’ve read through the jargon to clarify the key areas you need to focus on to stay compliant.
Discover what every PR needs to know about staying GDPR compliant.
As PRs, we should all be aware of the General Data Protection Regulation (GDPR), which came into effect in May 2018. However, the guidance around GDPR can often be confusing, so we’ve read through the jargon to clarify the key areas you need to focus on to stay compliant.
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