How to pitch Tatler… with Travel Editor Delilah Khomo

Home PR Insights How to pitch Tatler… with Travel Editor Delilah Khomo

Table of Content

Table of Contents

In the hot seat:

Delilah Khomo: Travel Editor at Tatler


Delilah’s Focus:

  • Responsible for all online and print travel content, also oversees the travel guide.
  • Delilah likes coffee and breakfast meetings as more interaction. She also likes phone calls!
  • The Bar and a breakfast are the two indicators Delilah looks for in a hotel, says a lot about the property.



  • Demographic: high spender across fashion, beauty, travel, bars and jewellery
  • Travel story feature currently a year’s lead time
  • Plan ahead as minimum three-month lead time for shorter non feature led stories
  • The November issue has a cruise section this year.
  • There will be a big “Best of Britain” celebration focus next year post-Brexit and a commitment to not fly so much. Staying closer to home and exploring stories will all be popular
  • 2020 trends Delilah predicts will be popular are: wellness travel, “check in to check out”, CBD spas, time warp travel
  • Europe makes up 60% of the Travel guide – France has made a comeback this year
  • New Guide 2020: Villas, private rental, and learning travel will all be focusses for next year
  • New Guide 2020: she envisages there will be a restaurant guide
  • Design stories work well but needs to be a renowned designer


Pitching Top Tips:

    • Be open from the beginning about coverage
    • Does not Instagram from personal account
    • Likes email pitches, make it exclusive, take care over it with personalisation, tell her why it is for Tatler and why you are making her aware of it
    • All emails are filed, and she loves a strong theme when pitching
    • Trends for 2020: include design, wellness, Time-warp travel / historical experiences, educational or learn a skill themes, transformative travel, food and drink (menus) and redesign
    • Angles for older properties with not a lot of news include tapping into the history, working out what it is good at and what the theme is
    • Food is a massive part of travel and the food should correlate with the hotel – culinary experiences are important
    • When on press trips she likes to meet with the Chief Bar man/lady and Concierge as well as the General Manager. They have great stories to tell and it’s easier to find out things from them, helps providing details
    • Delilah doesn’t mind group press trips but wants to know who is going at the outset so that stories don’t get doubled up
    • Christmas travel related stories are more online rather than print
    • Hotel pitches: think design, geographical location, impact on community, local features, wellness, historical stories, what doing that is new – eg art, gardens, design etc

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