How to structure a winning elevator pitch
So you know about Vanity Fair editor Michael Caruso’s elevator pitches, and why it’s a good idea for you to be able to pitch in less than 60 seconds. But how exactly do you put a speed pitch together so you can be ready for a snatched few minutes with a journalist if the occasion arises?
A note to self before pitching is to tell the journalist your story as if you were telling an uninterested friend who has never been a good listener. What nuggets will you pick out to convey to them that there really is something fabulous going on that you really want them to experience themselves? Today, only too often, we resort to phones to show photos of various things going on in our lives – do that and you’ve lost your friend’s (or journalist’s) attention.
Here's how you get started:
Download the all-in-one calendar guide to the special editions that top UK glossy magazines plan to run this year.
Select a month to see which mags are publishing specials, and when they will be on sale, giving you time to perfectly craft and execute your pitch.
Looking for a good example?
Watch our 3 minute video example video on what makes a good elevator pitch, and how to structure yours.