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In the hot seat – Lucy Cleland from Country & Town House

Home PR Insights In the hot seat – Lucy Cleland from Country & Town House

On the hot seat:

Lucy Cleland: Editor, Country & Town House

Country & Town House

  • Monthly magazine
  • Lead time:
    • 3 to 4 months for features – product/news -4-6 weeks before print date
  • Deadline week:
    • 90% AB / 99% ABC 1
  • Published:
    • First or second week depending on when the last weds of month falls
  • Target Audience:
    • 90% AB / 99% ABC 1
    • The top end / affluent London community
  • Readership:
    • UK 150,000 / World 200,000
  • Circulation:
    • Print: 50,000+ copies
    • Online: 600,000+
  • Distribution:
    • Country & Town House is hand-delivered to Central London’s most affluent homes in Barnes, Battersea, Bayswater, Belgravia, Brook Green, Chelsea, Chiswick, Clapham, Coombe, Fulham, Holland Park, Kensington, Knightsbridge, Marylebone, Mayfair, Notting Hill, Pimlico, South Kensington, Wandsworth and Wimbledon. The magazine is also on sale in WHSmith, Waitrose, Marks & Spencer and 2,500 other retail outlets throughout the UK and Ireland. It is available at all leading estate agents nationwide, targeted five-star hotels, UK and worldwide first-class airline and private jet lounges.
  • Supplements:
    • School House (March & September)
    • Country & Town Interiors (April))
    • Great British & Irish Hotels (July)
    • Watches & Jewellery (November)
    • Great British brands (January)

Top tips:

  • Pitch to:
    • Lucy Cleland or Anastasia Bernhardt
      • Note Lucy is not in the office Monday or Friday’s
      • Very hard to do meetings (time appreciation)
      • Email is best. Keep it simple. Subject / 3 lines selling idea
    • Everyone else freelances for the publication
    • Exclusives are important vs rival magazines. CTH London focused
    • Image led
  • Useful contacts:
    • Anastasia Bernhardt for print
    • Ellie Smith for online
  • Online team:
    • Rebecca Cox + team can be pitched to for pure digital content
    • Travel section is most popular and so keen for more luxury images and ideas
  • Themes Country & Townhouse is interested in:
    • Luxury lifestyle
    • British products, brands and talent
    • Philanthropy
    • Sustainability
  • Strategic partners:
    • Looking for more partners across finance, travel, podcasts etc

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