Marianne Jones, Editor in Chief of Stella Magazine, shares her top tips for

Home PR Insights Marianne Jones, Editor in Chief of Stella Magazine, shares her top tips for

In the hot seat:

Marianne Jones: Editor of The Telegraph Magazine and Editor in Chief of Stella Magazine

Marianne’s Week:

  • Likes to meet PRs, but coffee in the office and no longer than 30 mins
  • When meeting, likes a targeted pitch not just presenting your clients
  • Doesn’t go to events in the evening
  • Doesn’t like Dropbox or WeTransfer – low res image in email
  • Four days in the office, one day from home

The Telegraph Magazine/Stella:

  • The Telegraph Magazine and Stella share a fashion team
  • Main competitors are The Times
  • Readership is global, predominantly UK and America
  • Demographic: ABC1, 40-50 age bracket, with strong income
    • Fashion, travel, plus health and fitness which are growing exponentially
    • Sustainability conversation important
    • A savvy and intelligent reader, proud to be British, that wants to know about the world without being dragged down
    • Independent brands are hugely important and loved by the reader
  • Exclusives are very important
  • Lead times: 10 days in advance for both publications
  • Regular slot: “Is it worth getting off the sofa for”. Tried and tested by staff

Top Tips:

  • Be on top of the news agenda
  • Essential to be familiar with specific weekly slots in the paper
  • Address each email to the right person, tailor and make it specific
    • Don’t blanket target everyone, they go straight to trash!
  • Gifting: food and drink always gratefully received
  • Case studies: popular, help reflect what’s going on in the news. Keep to bullet points and send to features team
  • Pitching: let the team know where in the mag you envisage the coverage running

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