Pitching to Money & Work at the BBC
From a business perspective, the biggest change is the creation or rebranding of the Business and Economics Unit to the Money and Work Unit.
Like all great re-brandings, it is not that there will be massive demonstrable change overnight – this new unit will work alongside the Business and Economics Unit until at least the summer of 2022 when recruitment and roles are confirmed.
But what it does signal – again, especially for those looking to get coverage – is in terms of the editorial agenda.
In the drive to attract new audiences and in particular and a younger audience, the tone for much of the future coverage of BBC radio, in particular, will reflect Wake Up To Money, which in many ways is now the most influential programme in the BBC stable. That is not to say GDP figures are going to be ignored but they will be reported in a more bottom-up way: how will this impact household finances as opposed to looking at the interconnection of global economics?
The focus is on telling stories through business around the country, not just the FTSE big beasts of London. And focussing on those at the sharp end, those working the industrial presses and laying the bricks, not just the boss. There is also a very strong emphasis on a range of voices, such as female guests and BAME voices.
Money and Work is still the largest provider of BBC business coverage and encompasses everything from a Simon Jack piece on the BBC News at 10, to Radio 5 Live’s Wake Up To Money and then to Business Daily on the World Service.
Read all about:
- The 4 key areas in Money & Work
- What the new desks focus on
- Who to contact with your stories
- And how the change will affect your PR strategy
There is more than one way to approach the BBC.
Learn how to pitch your stories, discover the key decision-makers, and gain insight into how your content is treated with our latest update to Roxhill’s guide to the BBC.
