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Roxhill's Journalist Assistant is here – your new secret weapon in the media database, deepening your insight in seconds. And that's not all – there's a raft of new and improved features across Roxhill to help you work smarter, and achieve even better results.
Introducing the Roxhill Journalist Assistant (database)
Pitch research – in an instant – with the Roxhill Journalist Assistant
Your new secret weapon is now available on journalist profiles in the media database – the Roxhill Journalist Assistant helps you understand each journalist better for even more precise targeting of your next pitch.
Designed for when you need a quick answer, the Journalist Assistant analyses a Roxhill journalist profile and delivers instant insights, clear explanations and creative solutions to your questions.
You can ask the assistant questions to help you personalise your pitch, for example:
- What are three suggested pitches most likely to catch this journalist’s attention?
- Create a briefing note I can share with my CEO before their interview
There are more developments on the horizon, all designed to enrich your data and speed up your working day. Watch this space!
See what journalists are posting on Bluesky (database)
Bluesky posts are now integrated into Roxhill’s media database, appearing on journalist profiles for even more detail on what they are interested in.
Bluesky is a fast-growing social platform often compared to X, where many journalists are now sharing ideas, stories and opinions.
Now you can:
- Search the database to find journalists posting on Bluesky about a specific keyword
- Use Bluesky as a filter on the Pinpoint feature to track emerging conversations and stay ahead trending topics
- See Bluesky posts on journalists’ profiles to better understand their current interests before you pitch
In-depth competitor share of voice analytics (media monitoring)
Go beyond comparing just volumes of coverage vs your competitors.
With our newly released Competitor Analytics, you’ll understand not just volumes or sentiment, but also what is driving the coverage – from key themes to media outlets, keywords, people and topics so you’ll be better equipped to make your next move.
The new competitor SOV includes:
- Rich visual dashboards showing mentions by outlet, media type, country, and over time.
- Deeper analysis layers including salience, sentiment, ESG themes, UN Sustainable Development Goals, and premium custom metrics.
- Share of Voice broken down by percentage and absolute numbers, with the ability to switch between the two.
- Flexible competitor set-up allowing you to compare brands side by side and drill down into detailed outlet-level coverage.
- A clear view on how your CEO is perceived vs your competitors.
Historical search (media monitoring)
Spot trends, support campaign ideation and research the wider narrative with a searchable 12-month archive of media coverage.
Instantly search Roxhill’s entire news archive to:
- Quickly research trending topics
- Validate campaign ideas
- Understand who’s trending
Bring media monitoring alerts straight into your Slack channels
Roxhill Media Monitoring now integrates with Slack, delivering alerts right where your team are collaborating every day.
Connect a Smart Folder to a Slack Channel to get instant alerts focused on what matters, whether you’re juggling a crisis, campaign launch or breaking news.
Get instant media monitoring alerts on WhatsApp
Need alerts on the go? You now have the option to choose WhatsApp as your delivery method for monitoring alerts.
Whether you’re at an event or juggling a crisis out of hours, stay one step ahead with Roxhill’s WhatsApp alerts.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
Click a product to explore its features.
