Q4 is upon us, and the smartest PR professionals know that the last four months of the year offer a multitude of opportunities to capture media attention and connect with audiences.
From Black Friday shopping frenzies to trend predictions for the coming year, these next few months are packed with global events, cultural moments, and political benchmarks that journalists will be looking to cover.
But the most successful pitches won’t just rely on predictable hooks like earnings announcements or holiday sales, they’ll think creatively about cultural zeitgeist moments.
Why not try leveraging Halloween to pitch spooky statistics or Guy Fawkes Night to pitch rebellious business disrupters?
Roxhill’s handy Q4 2025 PR calendar will help you stay on track, stay relevant and smash your end-of-year coverage targets.
Q4 2025 PR calendar
September 2025
- Return to work and school routines
- 1 September: Parliament goes back into session
- 5 September: UN International Day of Charity
- 5-6 September: Reform party conference, Birmingham
- 9 September: Opening of the 80th session of the UN General Assembly.
- 9-12 September: DSEI UK. This is a pivotal event for the global defence industry. As the flagship defence event for the UK, DSEI UK promotes the UK’s defence ethos, agenda and leadership.
- 16 September: To find out more about how UK journalists are covering the defence sector today, come along to Roxhill’s special panel event with speakers from the Financial Times, The Sunday Times and Bloomberg.
- 18 September: BOE rates announcement
- 20-23 September: Liberal Democrat party conference, Bournemouth
- 21 September: UN’s International Day of Peace
- 27 September – 1 October: Labour party conference, Liverpool
October 2025
- Black History Month
- Breast Cancer Awareness Month
- 5-8 October: Conservative party conference, Manchester
- 16 October: UN World Food Day
- 31 October: Self-assessment tax return deadline; Halloween
November 2025
- 4 November: US state elections
- 5 November: Bonfire Night
- 6 November: Bank of England rates announcements
- 10-21 November: COP 30 Amazonia in Belem, Brazil
- 11 November: Remembrance Day
- 22– 23 November: G20 Summit in Johannesburg, South Africa. This is the first time the summit will be held in Africa
- 26 November: Autumn Budget
- 27 November: Thanksgiving
- 28 November: Black Friday
- 29 November: Small Business Saturday
December 2025
- Forecasting and outlook pieces for 2026. All editors will be looking for political, economic and geopolitical trend forecasting and thought leadership
- 1 December: Cyber Monday
- 2-4 December: Global Banking Summit, London
- 18 December: Bank of England rates announcements; Parliament breaks for Christmas
Q4’s packed calendar means competition for media attention will be fierce, so preparation will be paramount.
By mapping out these key moments now and brainstorming creative angles that go beyond the obvious, you’ll be ready to seize opportunities while your competitors are still scrambling.
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We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
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