Set yourself apart as a PR who means business by always following these simple PR commandments
When we speak to journalists, the same PR niggles come up again and again. These are small things, but they can really grind if you’re a top editor seeing them day in, day out so keep reading for Roxhill’s essential PR commandments.
1. Thou shalt always read a publication before you pitch
This is the first thing that all top journalists tell us when we talk to them which is why it’s our first PR commandment. Journalists want you to understand their publication before you pitch, so that you can suggest a story that will immediately slot into their pages. This will save them time twofold: firstly because you’re not pitching things that they can’t possibly use, and secondly because they can lift your idea and immediately commission, with no need to adapt it to work for them
2. Thou shalt always spell the journalist's name correctly
3. Thou shalt always research the journalist before you pitch
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4. Thou shalt not follow up too quickly
5. Thou shalt not ask for copy approval
6. Thou shalt always label the images
7. Thou shalt be efficient
8. Thou shalt not pitch something that ran last week
9. Thou shalt triple check emails before you press send
10. Thou shalt not over promise and under deliver
11. Thou shalt not ask the question journalists dread the most
The final of our PR commandments, the phrase no editor wants to see in an email, or hear from a PR: ‘What are you working on?’ Close runner up: ‘have you received my press release?’!