Fashion journalists cover the trends, brands, people, and cultural moments that shape a global industry.
Their reporting shapes how audiences engage with style as a form of culture and self-expression, influencing trends, brand narratives, and the wider fashion conversation.
Using the Roxhill Media Database, we’ve identified the key fashion journalists you should have on your press lists.
Most specialise in a particular area, such as shopping and eCommerce, fashion news, or fashion features.
Here, we’ve identified the top 20 fashion journalists in the UK right now. For ease, we’ve grouped them by role so you can more effectively target the right contacts for your campaigns.
* The journalists’ job titles and publications are correct as of April 2026.
Shopping & Commerce Editors
Shopping and eCommerce editors are responsible for product round-ups, gift guides and the product edits that run alongside larger features.
Jessie Atkinson
Senior Commerce Writer
GQ Magazine
Grace Clarke
Shopping Editor
Elle
Florence Eyres
Senior Shopping Editor
SheerLuxe
Georgia Trodd
Senior Fashion Commerce Writer
Glamour
Style Editors
Style Editors often cover personal style, how to dress, fashion designers and celebrity style features. Print style editors are often the ones who put together the main fashion shoots.
Zak Maoui
Style Director
Esquire
Chandler Tregaskes
Style Editor
Tatler
Sophie Tobin
Acting Style Editor
The Daily Telegraph
Mahoro Seward
Fashion and Style Editor
Vogue UK
Fashion News, Features & Business
These editors are responsible for fashion news, runway and fashion show reviews, long-form features and business of fashion stories.
Anna Murphy
Fashion Director
The Times
Henrik Lischke
Fashion News & Features Director
Grazia
Amy de Klerk
Fashion Features Editor
Harper’s Bazaar
Elizabeth Paton
Fashion Editor
The Financial Times
Fashion Editors
Fashion Editors cover all aspects of fashion coverage including brand news, product round-ups, fashion shoots and styling.
Flossie Saunders
Fashion and Accessories Editor
The Sunday Times Style
Emma Richardson
Junior Fashion Editor
Good Housekeeping
Hannah Skelley
Fashion Editor
You Magazine
Jodie Dunworth
Fashion Editor
Red Magazine
Fashion Assistants & Writers
Fashion Assistants and Fashion Writers are usually the most junior on the fashion and style teams and therefore the most accessible to PRs.
They will support the editors with smaller fashion pieces and product round-ups. They will also call-in samples for shoots.
Lois Adeoshun
Fashion Assistant
Vogue
Soraya Gaied Chortane
Fashion Assistant
Stylist
Saroop Sangha
Junior Fashion Writer
Sheerluxe
Renee Washington
Digital Fashion & Beauty Writer
Grazia
FASHION JOURNALISTS
Frequently Asked Questions
How do I build a relationship with fashion journalists?
There’s no substitute for meeting in person – attending industry events will open doors that emails never will. If that’s not possible, you’ll build trust and credibility if you personalise every pitch. Fashion journalists ignore blanket approaches, so send an original angle to each journalist.
When is the best time to pitch to a fashion journalist?
You need to be in the know about the fashion calendar, and pitch around it. Fashion journalists think in seasons, so it’s crucial to think about whether they’re in show mode or feature planning mode before you reach out. It’s also important to respect lead times – monthlies like Vogue and Elle work months ahead.
What makes a story newsworthy to a fashion journalist in 2026?
- Bring a real story. “New season” is not a hook, so tie your brand or collection to something happening in culture, whether that is a shift in consumer behaviour or a social movement.
- Lead with visuals. Fashion is a visual industry and journalists won’t be able to consider your pitch without brilliant images and/or video.
Top tip: Make sure your pitch answers the questions “why this” and “why now” before you hit send.
How do I find contact details for the journalists in this guide?
You can get access to the emails, bio, recent bylines, and topics of interest for every journalist in this guide via Roxhill’s Media Database. You’ll also be able to use our handy AI journalist assistant to help you tailor your pitch to your desired journalist before you hit send.
How do I track fashion journalists that have covered my story?
Prove the impact of your press releases and campaigns in Roxhill Media Monitoring. We help you track your coverage in one clear dashboard. And now we offer Press Release Tracker, so you can see where your story landed, who covered your story, and follow up with ease.
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MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
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