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Travel PR tips from Town & Country and Harper’s Bazaar

Home PR Insights Travel PR tips from Town & Country and Harper’s Bazaar

In the hot seat:

Lucy Halfhead: Assistant Editor and Travel Director at Town & Country and Harper’s Bazaar

Lucy’s Focus:

  • All travel related pitches go through Lucy – online and print
  • Every single email in Lucy’s inbox is read and filed immediately
  • She compiles the annual travel guide that comes out in February; 100 Greatest Hotels & 100 Greatest Travel Experiences
  • Likes to build up relationships, meeting in the afternoon is the best time – near her office
  • Also likes evening events on the way home from work
  • Uses Instagram strictly for work – PRs could ask more to utilise this more

Town & Country and Harper’s Bazaar:

  • 30 people across the editorial team. They don’t use many Freelancers, max 3 for web
  • 3 months lead time
  • All print stories are syndicated online. Harper’s Bazaar website is a separate entity
  • Town and Country have four seasonal issues per year – large readership in the US as well as international readership
  • Travel gets the most hits online and all spare magazine pages go to travel
  • Digital stories often lead to print, but this can’t be committed to
  • There is an annual villa special and ski special– ski special comes out in January. April issue is Best of British – trend for self-catering next year

Top Tips:

  • Both parties need to be clear on what the coverage will be generated
  • Does not have a phone and do not call on mobile. Hot on emails; so best way to contact
  • Loves hearing intelligent pitches –
    • Inspire her: world events, historic theme, anniversaries
    • Think about clever layers and links eg celebrity shoot in Hotel setting
    • Loves a strong headline title
    • Images / Links are key – so she can visualise and refer back
    • No image – will not pursue
    • Likes a gentle reminder following up
  • Read the magazines so you know what is in there and has already been covered
  • When pitching to Harper’s Bazaar, think of things from a fashion and art perspective
  • Exclusives are not important, happy to publish older news with a proper story
    • Loyal to certain brand names
    • Loves a sustainability slant, likes to flag initiatives that are helping the enviroment, conservation and community projects
  • Press trips
    • Honesty is key from the beginning from both parties
    • Short and sweet press trips work best. Does go on group trips.

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