Table of Contents
Roxhill’s media monitoring tool now delivers alerts via WhatsApp, keeping you in the loop even when you’re on the move.
PR and comms teams can’t afford to miss a mention
In PR, the story never stops. Journalists publish around the clock, competitors make surprise announcements, and headlines can turn negative in minutes.
The challenge? PRs and comms professionals aren’t always at their desks. You might be travelling to an event, commuting, or stepping away for the evening, but your job doesn’t pause just because you’ve closed your laptop.
Coverage can break at any time and waiting until you’re back at a dashboard or inbox isn’t an option. By the time you’ve logged back in, the moment to respond, amplify, or act could already be gone.
That’s why Roxhill now delivers media monitoring alerts straight to WhatsApp. Instant, relevant notifications land directly on your phone, so you can stay ahead of the story no matter where you are.
How does WhatsApp integration work?
Roxhill’s media monitoring automatically categorises every media mention into Smart Folders, which act as customisable dashboards across your core themes: campaigns, spokespeople, competitors, keywords or clients.
When paired with WhatsApp, each Smart Folder can send instant alerts directly to your phone. That means no clutter, no digging through irrelevant updates, and no waiting to log back into a dashboard. Just timely, relevant coverage delivered straight to the device you always have with you.
Top four reasons PR and comms teams are adding WhatsApp to their monitoring workflow.
1. Multitasking
PR teams are constantly juggling tasks, whether it’s managing multiple campaigns, writing press releases, or representing clients at events. WhatsApp alerts make it possible to stay on top of coverage without needing to be tied to your laptop.
How it works:
- Alerts from Roxhill’s Smart Folders are delivered straight to your phone.
- Each alert is tied to the right campaign, spokesperson, or client, so you know exactly what it relates to.
- Updates can be flagged to your team immediately, even if you’re away from your desk.
The benefit: PR and comms professionals can manage coverage on the go, stay responsive across multiple campaigns, and keep the whole team aligned, no matter what else is happening.
2. Speed
A crisis can escalate in no time, competitor news can dominate the conversation, and positive coverage can fade fast if it isn’t amplified quickly.
How it works:
- You choose which Smart Folders you want to connect to WhatsApp.
- Mentions appear instantly as messages in your WhatsApp feed.
- Alerts are filtered by campaign, spokesperson, competitor, or keyword, so you only see what’s relevant.
The benefit: PRs never have to wait for inbox updates or refresh dashboards again. You react in real time, maximising opportunities and staying one step ahead of risks.
3. Focus
Speed is only half the battle, relevance matters just as much. When inbox rules and filters fall short, PR teams can end up drowning in notifications and reacting to the wrong things. With WhatsApp alerts adding an extra layer of precision, only the most important mentions reach you, helping you cut through the noise and focus on what really drives strategy.
How it works:
- Roxhill’s Smart Folders use AI salience and sentiment analysis to flag important mentions.
- Updates are automatically filtered, so only priority coverage is sent to WhatsApp.
- Positive, negative, or high-impact stories appear first, helping you focus on what needs attention.
The benefit: PR and comms professionals cut through the noise and stay focused on strategy. No clutter, no wasted time — just the coverage that drives results.
4. Accessibility
Email is useful, but it isn’t always practical. At events, on the move, or outside working hours, checking a crowded inbox slows everything down. WhatsApp is always at hand.
How it works:
- Roxhill’s media monitoring integrates directly with WhatsApp.
- Alerts arrive as direct messages, just like you’d receive from colleagues or groups.
- Notifications pop up instantly on your phone, so you can see coverage as soon as it happens.
The benefit: You never miss a critical update, even if you’re away from your desk. Monitoring becomes part of your daily flow, not another platform to check.
Why it matters
Roxhill’s WhatsApp alerts make media monitoring faster, simpler, and more relevant. By combining Smart Folders with the world’s most widely used messaging app, PR and comms teams can stay connected wherever they are.
Instead of chasing coverage late, you’ll be informed instantly, react effectively, and keep your team aligned even when you’re out of the office.
How to connect Roxhill Media Monitoring to WhatsApp
Getting started is simple. You can link your Smart Folders to WhatsApp so alerts arrive on your phone immediately:
- Choose WhatsApp as your preferred alert delivery method when setting up a Smart Folder or newsletter.
- Enter the phone number you want alerts sent to.
- Confirm the connection and you’re ready to go.
Once setup is complete, mentions are filtered by campaign, spokesperson, competitor, or keyword, and arrive in real time wherever you are.
WHATSAPP INTEGRATION
Frequently Asked Questions
What is a Smart Folder?
How do WhatsApp alerts work?
Smart Folders can be linked to your WhatsApp number. Mentions are filtered and sent directly to your phone in real time.
Is the data transfer secure?
Yes. WhatsApp alerts from Roxhill are fully GDPR-compliant, and sensitive data is protected during delivery.
Do I need technical setup to use WhatsApp alerts?
Who benefits most from WhatsApp alerts?
Why is this better than email alerts or dashboards?
Why choose Roxhill Media Monitoring services?
With Roxhill, go beyond monitoring mentions. Get valuable data to drive your business forward. Track the success of your PR efforts with custom metrics and downloadable reports.
Why choose Roxhill Media Monitoring services?
With Roxhill, go beyond monitoring mentions. Get valuable data to drive your business forward. Track the success of your PR efforts with custom metrics and downloadable reports.
