Kate Bush is top of the pops again, Kim Kardashian is rocking a mullet in her new Skims campaign, and searches for ‘roller skates’ are up 134% this past month.
Yep, ‘80s nostalgia is raging.
What Bridget Thinks…
“This announcement of Superdrug’s ‘market-first’ TikTok talent show positions the retailer as forward-thinking in the digital space, while providing insight into beauty consumers on social media for wider context. Besides news of the collab, it shares that 49% of people bought a beauty product after seeing it on TikTok, which is pretty staggering.”