Affordable Wellness

With apologies to those who send them, nothing is likely to make a person more blue than a wellness pitch featuring retreats they can’t afford, spas they don’t have time for and products that cost more than their weekly food shop. Quite when “wellness” became so haute – for which, read “expensive” – I’m not quite sure, but its Goopification has resulted in a large portion of the pitches I receive having price points that belong solely in a luxury supplement.

Yes, there is a huge appetite for self-betterment this month: we all want to be fitter and healthier. Maybe it’s time to remind ourselves that the average UK wage is £29,600, and that the cost of living is rocketing. I would love to receive more affordable wellness pitches across every area of wellness: on the platforms I work for, there’s certainly a demand for them.