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As Seen On Screen

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Forget Paris couture week, this January I’m finding that inspiration is coming from the cosiest of places: a warm cinema or, um, my sofa.

So far this month, I’ve already pitched and written two pieces for Vogue online inspired by fashion on the screen. The first was about the Parisian chic to be found in the very funny French drama Call My Agent, which is set in a Paris talent agency (admittedly, might be a busman’s holiday for some of you).

Netflix is currently showing all of its three excellent seasons. The second was about the fabulous drop pearl earrings found in both The Favourite and Mary Queen of Scots.

At the end of last year, every news outlet from The Telegraph to The New Statesman to The New Yorker was posting about the wardrobe in Killing Eve, not only because it was brilliant but because the demand was there.

Costume design has become more recognised by fashion editors in recent years and, judging by traffic alone, articles about it seem to strike a chord with readers. That’s probably because a TV character’s ‘style choices’ are far more relatable than those presented on the international catwalks. Even though they’re entirely imaginary, you get to see the kind of person they are in the clothes that they wear. It somehow sparks something about your own sense of self.

It strikes me that if on-screen fashion is proving rich pickings for freelance journalists like me, then it’s also an opportunity for PR campaigns too.

So we’ll here no more excuses in February. You’re just going to have to watch more telly.

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