Asking more from celebrity ambassadors
It’s rare that a week goes by without the reveal of a celebrity brand ambassador. It’s the epitome of influencer marketing, and it’s still going strong.
What Bridget Thinks…
“Here’s a great example or PR building interest around something that would usually fall under the radar. ‘M&S Beauty x Clinique’ isn’t going to make headlines; but this buzzy release demonstrates the relevance of the cult cosmetics brand in today’s burgeoning beauty market – and puts the retailer top of mind.”